The client is one of America’s leading care platforms, providing urgent, primary, and mental health care through end-to-end services.
The client wanted to engage customers seeking home-based telehealth services, especially virtual primary and urgent care. The company wanted to market its end-to-end solutions for ongoing care management, virtual appointments, mental health sessions, and allied services to its desired audience group: healthcare facilities and centers, which offered imaging (X-ray, Ultrasound, Echocardiography, Radiography, etc.) and blood testing services.
For this, the client’s sales and marketing unit required in-depth and niche email data to target their desired prospects. This also needed a thoroughly maintained CRM with up-to-date customer records to identify and engage the ideal leads situated in the USA.
The sales and marketing team tried conducting email campaigns to reach the imaging and blood testing facilities based on their customer persona. However, they lacked the required insights to do so and hence, missed promising leads while interested prospects leaked from their sales funnel. Campaign deliverability rates and CTRs began to drop as well, as the client was utilizing the cold-call approach instead of hyper-personalized conversations. Employing generic data also led to more exhausting sales cycles as customers were barely met with relevant services.
Ultimately, the client was in dire need of a solution to fuel their brand reach through personalized campaigns, reduced lead prospecting times, and a sales pipeline filled to the brim with HQLs. This way, the team could focus on promoting their end-to-end solutions to a lucrative industry segment and build a long-lasting audience group, allowing the brand to reach newer heights as well.
Better email engagement numbers than what they were witnessing was one of the client’s key requirements. However, their primary challenge was to reach the right audience in the first place and then engage them in the right way to sustain them as qualified leads in the long run.
The client wanted to engage prospects located in the following organizations within the USA: –
LakeB2B’s data experts use the client’s requests to create a roadmap and collate a fresh database to revitalize their CRM. The client wanted data counts for its desired lead segments, along with their phone numbers, fax numbers, facility names, website links, service charges, accepted insurance plans, and mailing addresses.
Additionally, our data experts also provided a 100% verified and well-segmented list of imaging equipment used by the blood testing and imaging centers. All the data fields within this repository had a 100% fill rate to ensure maximum accuracy when delivering campaigns.
Our data experts promised and delivered an A1 solution to overcome the client’s marketing hurdles as quickly and efficiently as possible. We provided the sales and marketing team with 16,320 data counts of imaging centers and 1,407 counts of blood testing centers. A total of 1,750 facility records were given to the client, involving their requested information categories and more.
These premium solutions allowed them to target customers quickly, convert them while they were advancing through the sales funnel, and helped the sales and marketing unit promote their services to relevant leads across the USA. The updated CRM further helped the client send customized messages to high-priority leads and witness market returns like never before.
Tell us what data fields you need – be it specialty, equipment, insurance, social profile, geographical location – and we will help you formulate customized email campaigns based on buyer personas.
Take advantage of our industry-best data vetting, enrichment, and appending services to optimize your CRM for hyper-relevant email strategies.
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