Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM
February 21, 2019
ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...
What is Account-Based Marketing or ABM?
February 20, 2019
Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...
What email marketing metrics do you track?
February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri...
How you can align to CMOs needs and seal the deal?
February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’...
Where do the CMOs gather info on new products, services, technologies, directions?
February 15, 2019
In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...
What technologies are the CMOs looking forward to?
February 14, 2019
Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...
What external support do CMOs really want? What do they expect from the pitch-makers?
February 13, 2019
Do CMOs really need external support? Yes, they do. Things in the marketing world have changed drast...
What are the KPIs for a CMO? How are they measured?
February 12, 2019
Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel...
Stop neglecting your marketing database
February 8, 2019
Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg...