A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

10 Reasons Why We Love Data

Successful businesses have always relied on some form of data since time immemorial through manual m...

Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen busine...

Refreshing Your Data: Why Is It Important?

We live in an era where data technologies are at the core of marketing strategies. Be it the key sou...

How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insur...

Custom Data: Because Spray-and-Pray Doesn’t Work

In today’s digital era, the entire world is a simple click away on our phones. Owing to this surge...

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...

Hallmarks of a Competent B2B Data Provider

While the B2C business landscape is becoming more data-centric, the B2B world has always been driven...

Tips on Purchasing Quality B2B Email Lists

In this customer-led era, the only way to garner more customer response and better results is by kno...