Make no mistakes in creating a gender specific buyer persona
April 5, 2019
It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis...
How Many Buyer Personas Should a Company have?
March 29, 2019
There is no particular fixed quantum of buyer personas a company can create. However, as a general r...
Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often
March 25, 2019
The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying....
The Ideal Customer Profile blueprint: A step by step guide
March 20, 2019
Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue...
Is an Ideal Customer Profile the true north for better marketing?
March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes...
Are you using these parameters yet for segmentation of prospects?
March 11, 2019
When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...
Firmographics: Take a cue to customize recommendations to each company
March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ...
Engagement metrics: Easy, sensible way for segmentation on most platforms
February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th...
As your business grows, you will need multiple conditions and parameters for segmentation
February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...