Recent Posts

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM
Arun Pillai February 21, 2019
ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ... Read More

What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?
Gautam Mane February 20, 2019
Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou... Read More

What email marketing metrics do you track?

What email marketing metrics do you track?
Arun Pillai February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri... Read More

How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?
Gautam Mane February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More

Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?
Arun Pillai February 15, 2019
In this digital age, consumers armed with the latest smartphones and the fastest possible internet c... Read More

What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?
Gautam Mane February 14, 2019
Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog... Read More

What external support do CMOs really want? What do they expect from the pitch-makers?

What external support do CMOs really want? What do they expect from the pitch-makers?
Arun Pillai February 13, 2019
Do CMOs really need external support? Yes, they do. Things in the marketing world have changed drast... Read More

What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?
Gautam Mane February 12, 2019
Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel... Read More

Stop neglecting your marketing database

Stop neglecting your marketing database
Arun Pillai February 8, 2019
Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg... Read More