Recent Posts

Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona
Arun Pillai April 5, 2019
It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis... Read More

How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?
Gautam Mane March 29, 2019
There is no particular fixed quantum of buyer personas a company can create. However, as a general r... Read More

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often
Arun Pillai March 25, 2019
The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying.... Read More

The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide
Gautam Mane March 20, 2019
Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue... Read More

Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?
Arun Pillai March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes... Read More

Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?
Gautam Mane March 11, 2019
When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ... Read More

Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company
Arun Pillai March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ... Read More

Engagement metrics: Easy, sensible way for segmentation on most platforms

Engagement metrics: Easy, sensible way for segmentation on most platforms
Gautam Mane February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th... Read More

As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation
Arun Pillai February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f... Read More