6 Essential Ways to Increase Quality Leads via Email Campaigns

As marketers, our sole goal is to generate quality leads through all our marketing efforts.  We end...

Halloween – in remembrance of dead email marketing practices

It’s Halloween, time of the year dedicated to remembering the dead. As marketers, let us light the...

Lake B2B at DMA 2014, San Diego – Learn from the Marketing Stalwarts and the Industry Leaders

Gain a 360°view of the most successful marketing trends and all that you need to accelerate your cu...

What triggers your email deliverability?

Email marketing is the most popular and highest returns yielding marketing tool in use; one of the r...

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Direct Marketing Association is one of the largest groups of data driven marketing professionals. DM...

We are at DMA 2014. The largest event for data-driven marketing today

We are attending the DMA conference to be held at San Diego, from October 25th to 30th. We will be a...

9 Fundamentals of data driven marketing strategy – Part 2

We have listed out our three main fundamentals of a data-driven marketing strategy in our earlier po...

9 Fundamentals of data driven marketing strategy – Part 1

While everything is being driven through Data, we find marketers using a data driven marketing stra...

Why buying prospect lists from anybody is not advisable

Whenever you think about a lead marketing activity, you have to first evaluate and understand your ...

Telemedicine – Are Health providers catching up with the selfie generation?

We belong to the generation of selfies. Selfie with your new car, a new business unit, or a new look...