Recent Posts

From a business feature to a necessity – Journey of data mining applications

Data mining applications
Mike Connolly March 17, 2014
With evolving tools and data management systems, there is an enormous amount of information that get... Read More

Turn Your List into a Strategic Asset – List hygiene best practices

Email list hygiene
Mike Connolly October 18, 2013
If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ... Read More

Attend DMA2013 – Learn More Strategies for kick-starting Data-Driven Marketing

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Mike Connolly October 4, 2013
The big boys from LAKE B2B team is ready for the mega marketing summit of this year – DMA2013 Are ... Read More

Build a Winning Email Marketing Strategy

Email Marketing
Mike Connolly October 2, 2013
It is a known fact that the best digital marketing channel that generates ROI is email marketing. Ho... Read More

Market Research – All Questions Answered

survey_2
Mike Connolly August 29, 2013
How do you find your customers’ preferences, buying habits, traits,and needs? Do you know what... Read More

How does Email Data Card help Email Marketers?

Email
Mike Connolly August 29, 2013
First, let’s uncover the term data card…. An email data card is an informative document ... Read More

Marketing Solutions for B2B companies from LakeB2B

Marketing solutions
Mike Connolly August 27, 2013
Industry Specific & Business Centric Marketing Solutions for B2B Businesses Most business are no... Read More

Road Map to B2B Market Segmentation

B2B Market segmentation
Mike Connolly August 21, 2013
Unlike B2C market segmentation, B2B segmentation requires a deeper analysis, and study. In this blog... Read More