Recent Posts

Engagement metrics: Easy, sensible way for segmentation on most platforms

Engagement metrics: Easy, sensible way for segmentation on most platforms
Gautam Mane (Josh) February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th... Read More

As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation
Arun Pillai (Ron) February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f... Read More

What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?
Gautam Mane (Josh) February 26, 2019
Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a... Read More

What engagement behaviors do you use to segment your email lists?

What engagement behaviors do you use to segment your email lists?
Arun Pillai (Ron) February 25, 2019
One of the most popular ways of promoting a company’s products and services digitally is the use o... Read More

What parameters do you use to segment your email lists?

What parameters do you use to segment your email lists?
Gautam Mane (Josh) February 22, 2019
We spoke earlier of how important email marketing campaigns are to your overall digital marketing st... Read More

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM
Arun Pillai (Ron) February 21, 2019
ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ... Read More

What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?
Gautam Mane (Josh) February 20, 2019
Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou... Read More

What email marketing metrics do you track?

What email marketing metrics do you track?
Arun Pillai (Ron) February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri... Read More

How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?
Gautam Mane (Josh) February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More