Recent Posts

Quantify to Justify – 4 Steps to Measure Event Marketing ROI

Quantify to Justify – 4 Steps to Measure Event Marketing ROI
Mike Connolly July 27, 2015
In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whet... Read More

B2B Event Technology – It’s What You Make Of It!

B2B Event Technology – It’s What You Make Of It!
Mike Connolly July 23, 2015
Consider this; your company conducts a flagship event every year, and it is decided that new event t... Read More

Content Marketing Tactics for Events. Ping Into Your Prospects’ Preferences

Content Marketing Tactics for Events. Ping Into Your Prospects’ Preferences
Mike Connolly July 16, 2015
In B2B event marketing, the success of an event depends on providing the right message at the right ... Read More

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI
Mike Connolly July 13, 2015
B2B event marketing is all about networking and social media is a powerful channel to spread the wor... Read More

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation
Mike Connolly July 6, 2015
As businesses compete to connect with customers in a ‘buyer-powered’ world, marketers have to us... Read More

Generate $38 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

Generate $38 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI
Mike Connolly June 25, 2015
For every $1 spent, email has an average ROI of $38 An ROI of over 70 is reported by one in five com... Read More

Know Your Customers’ Personality with Social Media Appending

Know Your Customers’ Personality with Social Media Appending
Mike Connolly June 18, 2015
85 points – every time a follower shared content through your paid campaign on LinkedIn 80 poi... Read More

Let Your Data Come To Life – Data Visualization

Let Your Data Come To Life – Data Visualization
Mike Connolly June 16, 2015
Data comes in various avatars, in the form of customer data, website activities, results from campai... Read More

Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing

Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing
Mike Connolly June 4, 2015
Consider this. You’ve spent days and weeks tweaking your email campaign, so that it sounds perfect... Read More