Client Overview
A global fast fashion retailer with strong brand recognition across Europe. They focus on affordable apparel and accessories for a younger demographic, across both physical stores and digital channels. The brand is actively expanding its presence in the competitive US retail market.
Business Challenge
- Limited access to direct consumer contact data for marketing outreach.
- Lack of deep purchase history made precision targeting difficult.
- Weekend sales performance in Europe needed improvement.
- Expansion into the US market faced inconsistent demand and visibility.
- Core audience under 35 showed low engagement with traditional channels.
Objectives
- Strengthen weekend sales engagement across European markets.
- Build direct marketing reach without relying on historical purchase data.
- Improve targeting accuracy for under 35 consumers.
- Support brand expansion and visibility in the US market.
- Use high-performing digital channels for scalable growth.
The Lakeb2b Approach
LakeB2B delivered verified B2C data, offering consumer contacts segmented by age, geography, and other relevant segments. We enabled data activation for custom audience creation in social media advertising, ensuring compliance with regulations across both European and US markets.
Execution
- Email campaigns were launched to promote weekend sales and limited-time offers.
- Consumer data was synced with social platforms to create custom audiences and find lookalike audiences.
- Social campaigns focused on discovery and engagement for under 35 consumers.
- Separate targeting strategies were applied for Europe and the US.
Results
- Email open rates averaged 28% across key markets.
- Social ad click-through rates improved by 35%.
- US market engagement grew by 47% within three months.
- Cost per acquisition reduced by 26% across combined campaigns.
- Ultimately, the weekend sales engagement in Europe increased significantly.
Client Testimonial
“With LakeB2B’s targeted databases we found the ability to build custom audiences to connect with our target audience across social media platforms.”