Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach

A U.S.-based SaaS firm focused on cybersecurity solutions collaborated with LakeB2B to expand its footprint among mid-market financial services companies. By integrating telemarketing, personalized email, and strategic LinkedIn engagement, LakeB2B delivered a campaign that achieved steady lead quality improvements, with a notable 10% SQL conversion rate and a sales pipeline valued at $1.6 million within three months.

About The Client: This SaaS client operates in the U.S. with a team of around 200 employees, offering cloud-based cybersecurity platforms to mid-sized financial services firms. Facing mounting competition and a lean sales team, the company needed to fuel its outbound funnel with high-quality leads to meet quarterly pipeline quotas.

The Challenge The client’s internal SDR team struggled with prospecting efficiency. Their existing outreach tactics lacked personalization and failed to convert mid-funnel interest into demos. Prior campaigns delivered low ROI and inconsistent lead quality, particularly in high-compliance industries like finance.

The LakeB2B Solution LakeB2B proposed a multi-channel strategy combining:

• Hyper-personalized email outreach
• Tele-qualification calls
• LinkedIn connections and follow-ups with decision-makers

Using firmographic filters and compliance-specific buying signals, a list of 6,500 targeted contacts was developed. Key people included CISOs, IT Directors, and Compliance Managers.

Campaign Execution Email:

• Messaging emphasized regulatory compliance, threat mitigation, and integration ease.
• Sequential emails (3-touch cadence) guided recipients from awareness to action.

Telemarketing:

• Warm leads were contacted to validate interest, qualify pain points, and book meetings.
• Agents were trained in compliance terminology and objection handling.

LinkedIn:

• Connection requests were sent from client reps.
• Follow-up messages were tailored based on engagement level.
• Shared educational assets (whitepapers, infographics) nurtured leads passively.

Outcomes & Results

• Total outreach: 6,500 contacts
• Leads generated: 290 MQLs
• SQLs delivered: 65
• SQL conversion rate: 10%
• Estimated pipeline impact: $1.6 million
• Email open rate: 27%, LinkedIn connection acceptance rate: 35%

Strategic Insights

• Combining LinkedIn with traditional channels increased credibility and multi-touch engagement.
• Message alignment with industry pain points (compliance) enhanced conversion rates.
• Customizing communication channels by persona creates more meaningful interactions.