Summary
A leading Cloud company with a Remote Monitoring and Management (RMM) platform designed for Managed Service Providers (MSPs) and IT professionals, sought LakeB2B’s support to boost their global outreach. With no in-house database and a need for region-specific IT contacts, the client turned to LakeB2B to provide a meticulously curated list that would empower their marketing and business development teams across key markets.
The Challenge
- Lack of Internal Data Infrastructure: The client did not possess an in-house marketing database, limiting their ability to execute targeted campaigns effectively.
- Geographically Diverse Markets: The outreach needed to span multiple regions—Nordics, DACH, USA, and Australia/New Zealand—each with distinct business dynamics.
- Strict Selection Criteria:
- Target companies with 150 to 2,000 employees
- Focus only on B2B sectors (excluding government and public service)
- Prioritize IT-related job functions and leadership roles such as IT Managers, Infrastructure Leads, System Administrators, CTOs, CISOs, etc.
- Data Accuracy Requirements: Office and point-of-contact address verification within each region was critical for ensuring relevance and deliverability.
LakeB2B’s Solution
LakeB2B crafted a data solution tailored to the client’s stringent specifications:
- Targeted Contact Delivery: Delivered 25,206 high-quality contact records, segmented as follows:
- 3,220 contacts in Group A (Nordics and DACH): IT Managers and Infrastructure Leads
- 1,611 contacts in Group B (Nordics and DACH): Sysadmins, CTOs, and CISOs
- Geographic Precision: Focused delivery across Nordics, DACH, USA, and ANZ to align with the client’s market expansion priorities.
- Data Validation: Every record was validated for office address and job role accuracy, ensuring actionable and campaign-ready data.
- Client Coordination:
- Finalized counts by country and job function
- Shared delivery timelines segmented by region
- Implemented multi-step quality checks prior to final delivery
Delivered Contacts
Total Delivered: 25,206
Breakdown
- Group A (IT Managers/Infrastructure Leads, Nordics & DACH): 3,220
- Group B (Sysadmins, CTOs, CISOs, Nordics & DACH): 1,611
- Remaining contacts spread across the USA and ANZ markets
Measurable Results
While specific campaign results are under review, the delivery enabled the client’s outreach teams to initiate targeted campaigns with confidence, backed by clean, verified data. Early feedback highlighted the usefulness of the contact set in driving engagement across key regions.
Client Testimonial
“The data was spot-on and aligned perfectly with our outreach goals. This has laid the groundwork for our expansion in the Nordics and beyond.”
Conclusion
LakeB2B’s custom data delivery enabled the client to overcome their lack of internal data infrastructure and launch targeted outreach across global regions. By focusing on validated IT roles and ensuring regional accuracy, the partnership laid a solid foundation for scalable market penetration and stronger engagement with decision-makers in the IT infrastructure space.
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