Growth Solutions for Outsourced Billing Firms

Precision Targeting

Access highly segmented lists of:

• Massage Therapy Practice Owners
• Physical Therapy Clinic Directors
• Medical Practice Billing Heads
• Clinic Administrators
• Revenue Cycle Managers

Our data is updated in real time and aligned to firmographic, technographic, and behavioral insights to help you identify those in active billing transition or outsourcing mode.

Customized Campaigns

LakeB2B builds billing-specific outbound messaging across email, LinkedIn, WhatsApp, SMS, and programmatic channels. These campaigns are:

• Region-specific
• Workflow-aware (e.g., clinics with high patient volume and outdated software)
• Budget-sensitive (targeting practices in the $500K–$2M revenue range)

Multi-Channel Outreach

We support:

• Cold Email & Permission Pass Campaigns
• LinkedIn Message Workflows
• Intent-triggered WhatsApp nudges
• Smart landing pages & form capture
• Display Ads via geofenced or retargeting models

Buyer Personas:

• Clinic Owner
• Practice Manager
• Solo Therapist scaling with new staff

Pain Points:

• Low time availability for admin tasks
• Payment delays due to coding errors
• Limited knowledge of HIPAA-compliant billing platforms

LakeB2B Pitch:

• Focus on reducing turnaround time and administrative stress
• Emphasize the ease of switching billing partners
• Promote flexible pricing and month-to-month support models

Multi-Channel Campaign Examples:

• Email: Subject: “Are Billing Errors Costing Your Practice Thousands?”
• LinkedIn InMail: “Hi [Name], many massage therapy owners are moving to outsourced billing. Want a quick calculator to see how much you’d save?”
• WhatsApp: “Hi [Name], we just helped a 2-room clinic reduce insurance payment lags by 10 days. Want a demo?”
• Landing Page: “Get Paid Faster — Billing Solutions Built for Massage Therapists”
• Instagram Ads: Real stories of solo-practitioner success

Buyer Personas:

• PT Owner
• Billing Director
• Admin Coordinators handling 50+ patients/week

Pain Points:

• Denial rates from insurers
• Software integration issues (EMR incompatibility)
• High staff turnover and training costs

LakeB2B Pitch:

• Highlight RCM (revenue cycle management) automation
• Provide EMR integration roadmap (with systems like WebPT, Kareo)
• Showcase real data on ROI and reduced claim denials

Multi-Channel Campaign Examples:

• Email: “WebPT + Outsourced Billing = 2x Faster Payouts”
• LinkedIn Message: “[Name], your clinic could save 18 hours/week with better billing workflows. May I share a use case?”
• Text Message: “2-min ROI calculator: How much is poor billing costing your PT practice?”
• Whitepaper: “Top 5 Reasons Physical Therapy Clinics Outsource Billing in 2025”
• Retargeted Ad: Free webinar on “Automating Claims + Reducing Denials”

Buyer Personas:

• Office Managers
• CFOs of group practices
• Doctors involved in cost optimization

Pain Points:

• High overhead with in-house billing
• Missed compliance standards (HIPAA)
• Inefficiency across multispecialty practices

LakeB2B Pitch:

• Emphasize HIPAA-certified billing workflows
• Case studies with multispecialty practices
• Position outsourced billing as a cost-cutting measure in economic downturns

Multi-Channel Campaign Examples:

• Email: “Is Your In-House Billing Team Overburdened? Here’s a Smarter Way”
• LinkedIn Ad: “Trusted by Hundreds of Clinics to Reduce Billing Errors by 37%”
• Webinar Series: “Medical Billing in the Age of AI & Compliance”
• ROI Calculator Tool: Embedded on landing page
• Follow-Up Call Script: “We noticed your interest in billing optimization. Shall we share a roadmap built for your practice size and specialty mix?”