In the dynamic landscape of omnichannel marketing, agencies must deliver personalized, data-driven campaigns across multiple platforms. LakeB2B’s comprehensive data and growth solutions empower these agencies to enhance their reach, optimize client engagement, and drive measurable results.
Ideal Customer Profiles (ICPs) with Available Contact Counts
Identifying and targeting the right audience is crucial for campaign success. LakeB2B provides access to over 730 million verified B2B contacts across 189 countries, enabling agencies to focus on:
Enterprise-Level Consumer Brands
- Industries: Retail, Fashion, Luxury Goods, Consumer Electronics
- Roles: Chief Marketing Officers, Heads of Digital, E-commerce Directors
- Needs: Omnichannel media strategies, digital transformation, data-driven marketing solutions
- Available Contacts: Over 10 million retail industry contacts, including 8 million email addresses
Technology and SaaS Companies
- Industries: Software, Cloud Services, AI Solutions
- Roles: VPs of Marketing, Product Marketing Managers, Growth Hackers
- Needs: Performance marketing, customer acquisition, brand awareness campaigns
- Available Contacts: Approximately 1.8 million technology industry contacts
Nonprofit Organizations and Government Agencies
- Industries: Healthcare, Education, Public Services
- Roles: Program Directors, Communication Heads, Outreach Coordinators
- Needs: Targeted outreach, awareness campaigns, donor engagement strategies
- Available Contacts:
- Healthcare: Over 6.1 million contacts
- Educational Institutions: Approximately 1.95 million contacts
- Government Sector: Over 521,000 contacts
LakeB2B Solutions for Omnichannel Agencies
Data Enrichment and Audience Expansion
- Comprehensive Contact Database: Access to a vast repository of B2B contacts segmented by industry, role, geography, and buyer intent.
- Custom List Building: Tailored contact lists for specific campaigns, ensuring higher engagement and conversion rates.
Content Strategy and Development
- Thought Leadership Content: Creation of whitepapers, blogs, and case studies to showcase agency expertise.
- Video Marketing: Production of engaging video content, including client testimonials and industry insights.
SEO and Web Presence Enhancement
- Website Audit: Comprehensive analysis to identify areas for SEO improvement and content optimization.
- Keyword Strategy: Development of targeted keywords to improve organic search rankings and drive qualified traffic.
Campaign Execution and Performance Tracking
- Multichannel Campaigns: Design and execution of integrated marketing campaigns across email, social media, and digital advertising platforms.
- Analytics and Reporting: Implementation of robust tracking mechanisms to measure campaign performance and provide insights for continuous improvement.
6-Month Content Plan
| Month | Content Type | Topic/Title | Target Audience | Distribution Channels |
| 1 | Blog Post | “The Future of Omnichannel Marketing” | Marketing Professionals | Website, LinkedIn, Twitter |
| 2 | Whitepaper | “Data-Driven Strategies for Retail Success” | Retail Industry | Executives Email Campaign, Website |
| 3 | Video Case Study | “Transforming Nonprofit Outreach with Digital Media” | Nonprofit Organizations | YouTube, Website, Social Media |
| 4 | Webinar | “Leveraging AI in Marketing Campaigns” | Tech and SaaS Companies | Zoom, LinkedIn Events |
| 5 | Infographic | “Top Marketing Trends in 2025” | General Audience | Website, Social Media |
| 6 | E-book | “Comprehensive Guide to Omnichannel Strategy” | Marketing Leaders | Email Campaign, Website |
By integrating LakeB2B’s data solutions and marketing expertise, omnichannel agencies can enhance their service offerings, reach a broader audience, and deliver more impactful results for their clients. Let’s collaborate to drive growth and innovation in the marketing landscape.