Shared-Risk Economics

Stop Paying for Activity. Start Focusing on Outcomes

LakeB2B’s Shared-Risk Economics model aligns pricing, performance, and accountability so your growth programs deliver measurable business impact, not just motion.

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Why Traditional Commercial Models Fail

Most outsourced demand and sales programs are designed to protect vendors, not outcomes. Fixed fees reward volume. Pure performance models encourage shortcuts. Neither creates durable pipeline you can forecast with confidence.

The Power Core Shared-Risk model exists to correct that imbalance. We align incentives from day one so success is mutual, measurable, and transparent.

Hybrid Pricing Built for Real Growth

Our hybrid pricing structure combines stability with performance accountability.

What this gives you:

  • A predictable base investment that supports dedicated teams and governance
  • A variable performance component tied to agreed success metrics
  • Incentives focused on pipeline quality, not surface-level volume

This approach allows us to invest upfront in data quality, onboarding rigor, and execution discipline, while staying accountable for results that matter to your revenue leaders.

Outcome-Based SLAs That Reflect Business Reality

We replace activity-driven SLAs with outcome-based commitments that align to your go-to-market priorities.

Common outcome metrics include:

  • Sales-accepted meetings
  • Opportunity creation
  • Pipeline contribution by segment or region
  • Funnel conversion improvements

SLAs are reviewed continuously and adjusted as market conditions and priorities evolve. This ensures alignment stays intact as your business changes.

What Shared Risk Changes

When results are shared, behavior changes.

Common outcome metrics include:

  • Data quality improves
  • Messaging sharpens
  • Execution discipline increases

You gain clearer ROI visibility and reduced vendor risk. We earn long-term partnership through performance.

Explore a Shared-Risk Engagement

Align incentives, eliminate guesswork, and build pipeline you can forecast with confidence.