Precision Programmatic: Move beyond Scattergun Media Buys
Enhanced Experience for Your Customers
Neurological evidence shows that balanced omnichannel campaigns are 1.5x more persuasive and 2.2x less cognitively fatiguing than heavy exposure on a single channel. By distributing your message across multiple touchpoints, you create a more engaging and less overwhelming experience that resonates with your audience.
Excellent Outcomes for Your Campaigns
Performance data shows that each additional channel can decrease CPA by 14% and cost per household by 21%. Frequency savings can be reinvested back toward media, amplifying your reach and impact. Omnichannel strategies deliver measurable ROI while optimizing your advertising spend.
Activate Your Omnichannel Performance Multiplier, All on One Platform
Guide audiences down the funnel from awareness to conversion and everything in between by seamlessly integrating your touchpoints across screens. Our unified platform empowers you to orchestrate sophisticated campaigns that deliver consistent messaging and measurable results at every stage of the customer journey.
Audio Advertising: The Zero-Screen Opportunity
Connect with your audience anytime, anywhere. Leverage the power of streaming music, podcasts, and live sports to reach your audience even when they’re away from screens.
- Data-driven audience targeting
- Market-leading inventory quality
- AI Co-pilot optimization
- Transparent performance reporting
Audio ads engage consumers in immersive environments, complementing your TV and digital campaigns across devices like smart speakers and car interfaces. This format delivers uninterrupted brand experiences during high-attention moments.
Connected TV (CTV): The New Primetime Impact
Reach millions of viewers streaming premium content. Take your ads to over 185 million households worldwide, reaching audiences that have moved away from traditional cable.
- Data-driven audience targeting
- Access to premium inventory
- Smarter AI-powered optimizations
- Unified measurement across networks
CTV lets you unify your ad buys across linear TV and streaming platforms, offering greater control and smarter measurement. Capitalize on the cord-cutting revolution while maintaining the impact of traditional television advertising.
Digital Out-of-Home (DOOH) : Bridging the Physical-Digital Divide
Captivate on-the-go audiences in high-traffic locations. Harness the power of data to deliver engaging ads on digital billboards and screens in public spaces.
- Efficient buying and frequency control
- Access premium outdoor inventory
- Actionable insights and attribution
- Engage audiences in real-time
DOOH ads stand out in high-traffic environments, offering impactful exposure that complements your digital strategy. Bridge the gap between digital precision and physical-world presence with programmatic outdoor advertising.
The Full-Funnel Channel Matrix: Maximizing Media Synergy
Orchestrate Precision Targeting Across Every Digital Surface with LakeB2B
High-Fidelity Impressions Across the Programmatic Ecosystem
- Impression quality, programmatic scale, and brand safety.
- Engage your target audience with scalable, high-impact creatives across the web and in-app environment. Drive efficient reach and frequency control utilizing our expansive premium publisher network.
Geolocation Precision and Cross-Device Identity Resolution
- Identity, geofencing, and personal device targeting.
- Secure share of screen on the most personal device. Leverage advanced geofencing parameters and in-app behavioral data to drive real-world foot traffic attribution and high-intent engagement.
Contextual Alignment for Maximum User Stickiness (UX)
- Context, engagement metrics, and user experience (UX).
- Bypass ad fatigue with non-disruptive creative integration. Our native placements align seamlessly with editorial flow, boosting dwell time and increasing user engagement velocity while maintaining explicit brand trust.
Securing Share of Voice across OTT and Long-Form Streaming
- OTT, brand awareness, and streaming platforms.
- Deploy powerful full-motion brand narratives across leading Over-the-Top (OTT) and video-on-demand platforms. Drive unparalleled brand awareness metrics with a format proven to deliver high ad recall and emotional resonance.
Unify the Customer Journey Across Devices
- Mobile
Connect with consumers on their most personal devices throughout the day - Desktop
Engage professionals and power users in high-intent browsing moments - Tablet
Reach audiences during leisure browsing and content consumption - Connected TV
Capture attention on the biggest screen in the home
Greater Reach with Identity Alliance
Access the Largest Marketplace of Premium Digital Inventory
LakeB2B gives you exclusive access to the highest-quality digital inventory globally, including CTV, audio, web, and live sports. Our curated marketplace ensures your brand appears alongside premium content that aligns with your values and resonates with your target audience.
- Advanced Filtering
Enhance inventory selection with sophisticated targeting and quality controls - Higher-Quality Placements
Ensure your ads appear in brand-safe, premium environments - Scale with Efficiency
Reach massive audiences without sacrificing quality or performance
Performance and ROI Uplift (The Economics of Omnichannel)
This table highlights the direct financial benefits of adopting an omnichannel strategy, using the key metrics already present in your content and adding relevant, supportive industry data.
| Metric | Improvement with Omnichannel | Strategic Insight |
|---|---|---|
| Cost Per Acquisition (CPA) | Decrease by ~14% | Direct reduction in marketing expenditure per customer acquisition, driving efficiency. |
| Purchase Frequency | Up to 250% higher** | Customers engaged across multiple channels are dramatically more likely to purchase repeatedly. |
| Return on Ad Spend (ROAS) | 15-20% greater** | Campaigns utilizing 4+ channels consistently show superior measurable financial returns. |
* Based on recent LakeB2B performance data. ** Source: Industry benchmarks on multi-channel marketing effectiveness.
Customer Experience and Engagement
The psychological and behavioral benefits reinforce the idea that omnichannel is not just about reach, but about creating a better, more persuasive customer journey.
| Key Engagement Factor | Omnichannel vs. Single-Channel | Strategic Insight |
|---|---|---|
| Cognitive Load | Around 3x Less Fatiguing | Distributing frequency across touchpoints prevents ad saturation and viewer burnout. |
| Conversion Rate | More than 285% Higher** | Campaigns leveraging 3+ channels see conversions multiply compared to single-channel efforts. |
| Customer Retention | 90% Higher Rate** | Seamless, consistent messaging across the journey builds long-term customer loyalty. |
* Source: LakeB2B internal research and industry neurological studies. ** Source: Leading marketing benchmark reports on customer journey mapping.
Reach, Identity, and Scale
How LakeB2B solves critical problem of identity resolution and maximizes audience access.
| Component | Identity Resolution | Inventory Quality | Activation Speed |
|---|---|---|---|
| LakeB2B Omnichannel Advantage | Reach 3x More Audience | 500+ Premium Publishers | Real-time Activation |
Ready to Monetize Your Audience Graph?
Don’t just advertise; activate growth. Engage directly with our Centers of Excellence team—a dedicated cohort of programmatic strategists. Discover how LakeB2B’s omnichannel solution stack can de-risk your media spend, elevate core performance KPIs, and drive demonstrable business outcomes across your entire channel portfolio.