The problem HealthcareTech leaders face (and why “more data” isn’t the answer)
Healthcare technology companies operate in one of the most complex commercial environments on earth. Every new market, product line, and partnership depends on clear answers to deceptively simple questions:
- Who are the true decision-makers at hospitals, IDNs, clinics, and payers—right now?
- Which facilities use which EHRs and interoperability stacks (HL7, FHIR, custom APIs)—and where are upgrades, migrations, or replacements underway?
- Which hospitals are aligned with which GPOs (Premier, Vizient, HealthTrust, Intalere, etc.), and how do those affiliations shape contracting routes and pricing?
- Where is real buying intent emerging, so marketing and sales can sequence outreach with precision?
Point solutions, static lists, and patchwork enrichment can’t deliver this clarity at enterprise scale. HealthcareTech firms need a living data infrastructure—verified, permissioned, and continuously refreshed—that plugs directly into CRMs, MAPs, and analytics to inform every GTM move. That’s what LakeB2B provides.
What LakeB2B delivers
We don’t sell lists. We power ecosystems.
LakeB2B is your end-to-end healthcare data partner—sourcing, verifying, enriching, and delivering the intelligence layer your go-to-market, product, and partnerships teams rely on.
Access to 6.1M+ executive and functional leaders (CEO, CFO, CMO, CIO, CMIO, CNO, Procurement/Supply Chain, RevOps) mapped to 732K+ distinct hospitals and HCOs worldwide.
Facility-level install base, version details where available, and integration layers (HL7, FHIR, APIs, interoperability hubs) validated through multi-source triangulation and primary research.
Facility-to-GPO relationships, refresh cycles every 45–90 days, and signals that indicate contracting implications for market access and pricing.
Privacy-safe, consented indicators of active research and purchase consideration (e.g., “EHR migration,” “care coordination platform,” “revenue cycle optimization,” “virtual care rollouts”), enabling you to prioritize accounts and time outreach.
Coverage across 160+ countries, with localization for roles, organizational structures, and regulatory context.
Bottom line: You reach the right people, at the right institutions, at exactly the right time—with the compliance posture enterprises expect.
Why leading HealthcareTech teams choose LakeB2B
Verification rigor (not just volume)
Before delivery, your dataset is revalidated end-to-end—emails every ~30 days, titles every ~60 days, GPOs every 45–90 days, and EHR profiles via primary research + public and vendor signals. A permission-pass option boosts deliverability and compliance.
Source transparency
We combine official sources (CMS/HHS/state filings), hospital disclosures, vendor directories, procurement portals, M&A news, event intelligence, and AI/NLP web crawlers—all documented in your data dictionary.
Data lifecycle partner
Enrichment, appending, de-dupe, normalization, and identity resolution—plus ongoing refreshes—keep your RevOps, Marketing Ops, and Partner teams aligned on one source of truth.
Enterprise-grade compliance
Designed for HIPAA/HITECH, GDPR/CCPA readiness. We do not store PHI. All outreach supports legitimate interest frameworks and opt-out controls.
The LakeB2B Healthcare Data Stack
- Executive and functional leaders across clinical, administrative, and procurement functions
- Email, direct dial (where available), LinkedIn URL, org hierarchies, location metadatag
- Verification SLA: email (≤30 days), title (≤60 days)
- Primary EHR vendor by facility (Epic, Oracle Health (Cerner), MEDITECH, athenahealth, eClinicalWorks, Allscripts/Veradigm, and others)
- Version detail (where public or directly validated), integration stack (HL7, FHIR, custom APIs)
- Accuracy: 95–100% via multi-source confirmation and primary research
- Membership alignment (e.g., Premier, Vizient, HealthTrust, Intalere), IDN/health-system rollups
- Affiliation refresh every 45–90 days, with historical tracking of changes
- Topic-level interest across care delivery, digital front door, care coordination, RCM, population health, virtual care, security/compliance
- Channel triggers from events, webinars, RFP pages, job postings, and content engagement (privacy-safe)
- Mastering, normalization, deduplication, and schema alignment with your CRM/warehouse
- Ongoing maintenance to keep match rates high as orgs restructure and leadership changes
How HealthcareTech teams put LakeB2B to work
Accelerate enterprise sales cycles
- Direct-to-decision: Identify CIO/CMIO + Procurement in the same facility; tailor value by EHR and integration stack.
- ABM precision: Build system-level plays with rollups across hospitals, clinics, and affiliates—coordinated by GPO and IDN.
Unlock partnerships and channels
- GPO-aware partner motions: Understand the practical route to contract; align incentives and timelines with buying consortium dynamics.
- EHR ecosystem plays: Target sites on your priority EHRs; sequence co-marketing with ISV alliances and implementation consultancies
Launch and scale product lines
- ICP validation by install base: Prioritize compatible facilities first; target migration signals second.
- Pricing and packaging insights: Use affiliation data and intent to forecast acceptance curves and discount bands.
Strengthen marketing efficiency
- Intent-led sequencing: Activate campaigns the moment a facility’s research spikes on your category.
- Deliverability & compliance: Permission-pass, verified contacts, and clear opt-outs reduce risk and improve sender reputation.
Results you can model into your 2025 plan
- Speed: Win-rate lift and shorter time-to-opportunity as reps engage the exact stakeholders that move decisions.
- Efficiency: Lower cost per meeting (fewer wasted touches); reduced CRM noise through normalization and dedupe.
- Predictability: EHR and GPO clarity improves forecast accuracy and pipeline roll-up for boards and investors.
- Scalability: One integrated data spine feeds Marketing, Sales, Alliances, and CS—no more parallel truth systems.
Delivery options that fit your stack
- What you get: Full category dataset + quarterly refreshes; dedicated success manager; schema alignment workshops.
- Best for: Teams building dashboards and GTM programs on an always-fresh foundation.
- What you get: Low-latency enrichment and new-signal ingestion into CRM, MAP, data warehouse, or RevOps tools.
- Best for: Mid-to-large enterprises with active RevOps engineering and advanced analytics.
- What you get: Curated slice by specialty, region, bed size, EHR, integration type, or payer mix—delivered fast for pilots/POCs.
- Best for: Proof-of-value initiatives, product launches, or new-region entries.
- What you get: Ongoing stream of high-intent facilities on your topics; triggers for outreach orchestration.
- Best for: Product marketing, demand gen, and growth teams focused on lift and timing.
Adoption path we recommend: start with a targeted pilot slice (≈20% dataset) to confirm match rates and deliverability → expand to an annual DaaS with API overlay once the operating rhythm is proven.
What your onboarding looks like (first 30–60 days)
Week 1–2: Alignment & schema design
- Define ICPs and targeting logic (EHR, GPO, geography, specialty, size)
- Map fields to your CRM/data warehouse; finalize dedupe and normalization rules
- Confirm outreach compliance model (permission-pass optional)
Week 3–4: Pilot data delivery & validation
- Deliver the pilot slice; run match tests and enrichment in a sandbox
- Validate EHR/GPO mappings; QA executive contacts, deliverability, and role coverage
- Iterate on ICP refinement and intent-topic weighting
Week 5–8: Scale & activate
- Expand to full slice(s); stand up dashboards (facility density, EHR distribution, GPO map)
- Integrate API if applicable; launch first intent-led ABM sequence
- Establish refresh cadence and success metrics
Sample dashboards we typically enable
- Hospital Density & System Roll-ups: Where your ideal facilities cluster, visualized by region and IDN.
- EHR Distribution & Compatibility Index: How your product aligns to installed EHRs and planned migrations.
- GPO Affiliation Paths: Contracting routes that matter for pricing and speed-to-transaction.
- Intent Surge Monitor: Which facilities/regions are heating up on your priority topics—right now.
- Executive Coverage Score: Decision-maker and champion coverage per account, by role and function.
Data governance you can stand behind
No PHI
We never collect, store, or process protected health information.
Consent & legitimate interest
Clear processes and documentation support your outreach posture.
Security & audit
Encryption in transit/at rest, access controls, logging, and audit trails appropriate for enterprise diligence.
Transparency
Source categories and verification methods documented in your data dictionary and MSA.
Repeatable use cases (you can adapt immediately)
EHR-aligned market entry
- Build a sequenced route into target regions where your product is plug-and-play with the installed EHR.
- Pair with Implementation Partner ABM to accelerate adoption and reduce change-management friction.
GPO-optimized commercialization
- Map contracting feasibility by affiliation; pre-wire messaging and evidence for committee review.
- Use system roll-ups to sequence enterprise-level discussions beyond a single flagship facility.
Virtual care & care coordination rollout
- Identify clinical operations leadership, telehealth leads, and IT integration owners within the same org.
- Trigger outreach when intent surges on telehealth workflows, patient access, or scheduling modernization.
RCM & payer-provider integration
- Target facilities showing interest in denials management, prior auth, or clean claims—with procurement clearly identified.
- Shorten cycles by aligning to GPO pathways and payer relationship context.
KPIs your executive team will care about
- Data acceptance rate: ≥ 95% (post-pilot validation)
- Deliverability: 90–95%+ with permission-pass and recent re-verification
- Meeting creation efficiency: 30–50% fewer touches to first meeting at target accounts
- Sales cycle compression: statistically significant reduction in days-to-opportunity and days-to-close
- Pipeline coverage quality: higher % of target ICP facilities and roles represented in active pipeline
- Attribution confidence: cleaner match-back between campaigns, intent surges, and opportunity creation
What makes LakeB2B different
Breadth + depth
Executive contacts, EHR installs, interoperability detail, and GPO affiliations—updated continuously.
Operating discipline
Verification SLAs, permission-pass options, and documented sourcing—so Legal and Security are comfortable.
Design for action
The data is delivered how your teams work—usable on day one in your CRM, MAP, BI, and RevOps workflows.
Partnership posture
You get a data lifecycle partner, not a file drop. That shows up in your metrics, quarter after quarter.
Your next 3 moves
Choose a pilot lens
- EHR compatibility, GPO contracting feasibility, or intent-led ABM (we’ll scope a high-leverage slice).
Book a 45-minute working session
- We’ll align ICPs, fields, and dedupe rules; you’ll leave with a concrete data map and timeline
Activate in under 30 days
- Validate, measure, and expand with confidence.