The Future of B2B Growth Starts Here
Growth isn’t luck. Growth is engineered.
At LakeB2B, we don’t believe in one-off campaigns, siloed vendors, or disconnected tactics. We believe in orchestrated growth—built on data intelligence, strategic creativity, and relentless execution.
DoubleUp Growth Solutions is not just a service—it’s your outsourced Chief Growth Officer, revenue team, creative studio, and data engine, all rolled into one outcome-obsessed partner.
World-Class Website Experiences That Convert
Your website isn’t a brochure. It’s your most powerful sales asset.
Our design-thinking approach merges user psychology, behavioral data, and stunning aesthetics to build digital storefronts that don’t just look good—they convert visitors into loyal customers.
Key Capabilities:
- Multi channel marketing & Custom Website Design: Purpose-built, high-performance design that mirrors your brand DNA and business objectives.
- B2B & eCommerce Development: Modular, scalable architecture built to accelerate pipeline.
- UX/UI Optimization: Heatmap-backed design iteration to increase time-on-site, reduce friction, and drive funnel movement.
- Conversion-First CMS: WordPress, Webflow, or headless—tailored to your team’s capabilities and ambitions.
Multichannel Performance Marketing That Scales
Most ads interrupt. Ours ignite action.
We deploy full-funnel paid and organic campaigns across every touchpoint your buyers live on—turning impressions into conversations, and conversations into conversions.
Multichannel Mastery:
- LinkedIn ABM Campaigns: Laser-targeted by firmographics, technographics, and intent signals.
- Google & Meta Performance Ads: Cross-device precision with outcome-focused creatives.
- Email + SMS Sequences: Lifecycle flows triggered by behavior, optimized for reply rate and sales-readiness.
- Social Engagement Strategy: Earned + paid content calibrated to algorithm shifts and audience intent.
Brand Strategy & Identity That Commands Attention
If your brand were a person, would people want to be around it?
We craft brands that spark recognition, build trust at scale, and generate demand before you even run your first campaign. Because in an AI-saturated world, authenticity is your moat.
Brand Engineered for Growth:
- Positioning Strategy: Define your unique value proposition in a crowded market with narrative clarity.
- Visual Identity Systems: Bold, timeless, and scalable visual language designed for digital and physical environments.
- Brand Playbooks: Cross-functional usage guidelines that ensure consistent brand expression across departments, geographies, and media.
SEO That Earns You Authority—Not Just Rankings
Why chase leads when you can attract ready-to-buy customers?
Our modern SEO is rooted in search intent, domain authority, and content clusters that transform your website into a buyer magnet.
Outcomes We Deliver:
- Technical SEO Audits: Fix structural issues that block visibility and crawlability.
- Keyword Opportunity Mapping: Not just high volume—high intent.
- Content-Led SEO Growth: Long-form content + schema markup + internal linking = compounding traffic.
- Authority Building: High-quality backlinks from publications that matter to your buyers, not just bots.
Scroll-Stopping Visuals & Videos That Spark Demand
A single powerful visual can outperform 1,000 words. But we’ll give you both. Now a good 30 second Video can outperform 10,000 words
From executive video bites to cinematic launch videos, we help brands stand out, tell stories, and spark emotion—because emotion drives decisions.
What We Produce:
- Brand Storytelling videos: Founder-forward and culture-aligned visuals that humanize your company.
- Video Campaigns: Launches, testimonials, explainers, and C-suite interviews produced for maximum social traction and funnel impact.
- Repurposable Creative Assets: One shoot. Multi-platform. Endless ROI.
Recruitment Marketing That Attracts Top Talent
Your next 10x growth lever isn’t a product. It’s a person.
We don’t just fill roles. We build high-performance teams with culture-aligned, future-fit talent that scales your mission, fast.
Our Talent Framework:
- Role-Driven Hiring: Based on outcome KPIs, not just job descriptions.
- Culture & Value Alignment: Deep psychometric matching to ensure long-term fit.
- Passive Talent Activation: Reach high-caliber candidates before they hit job boards.
Revenue-Ready Lead Generation & ABM Execution
Growth doesn’t start with cold leads. It starts with intelligent signals.
LakeB2B powers your GTM with first-party + intent data + AI, delivering pre-qualified ICPs ready to buy—backed by 20+ years of global demand generation success.
Revenue Intelligence In Action:
- Hyper-Segmented ICP Targeting: Combine firmographics, technographics, and behavioral triggers.
- ActiveLeads™ System: Real-time, warm, and vetted prospects directly fed into your CRM.
- Multi-Touch Outreach Campaigns: Coordinate email, phone, LinkedIn, and direct mail—engineered for reply rates and conversions.
- Web Personalization: Show different messaging based on traffic source, job title, or company segment.
Data Hygiene & Enrichment for Precision Outreach
You don’t need more leads. You need better data.
DoubleUp includes enterprise-grade data cleansing, verification, and enhancement services—because dirty data costs deals.
Database Amplification:
- CRM Cleanup: De-dupe, normalize, and refresh stale records.
- Intent Enrichment: Append engagement scores and real-time buying signals.
- Revenue Tier Segmentation: Score and segment customers by LTV potential.
Full-Funnel Marketing Automation
Growth without automation is like sailing without a compass.
We automate your customer journey, from MQL to SQL to expansion, using cutting-edge marketing tech—designed, deployed, and optimized for continuous performance.
Lifecycle Automation Components:
- Trigger-Based Journeys: Based on product usage, stage, or inactivity.
- Nurture Funnels: Map your entire buying cycle and plug in personalized messaging.
- Retention + Expansion Campaigns: Upsell/cross-sell campaigns based on usage signals and account milestones.
GTM Strategy That Wins Markets, Not Just Deals
If you’re not in the top 3 in your space, you don’t have a GTM. You have a wishlist.
LakeB2B’s GTM advisory services are designed to reduce CAC, accelerate ARR, and carve dominant positions in new and mature markets.
GTM Blueprint Includes:
- ICP Playbooks: Deep buyer persona insights, mapped across buying committee roles.
- Messaging Hierarchy: From headline to email subject line to product page H1.
- Pipeline Acceleration Tactics: SDR/BDR enablement + email/meeting kits.
- Sales Scripts + Demo Frameworks: Custom-built for your personas, verticals, and objections.