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Category: Marketing

The Hybrid Pipeline: Fanatical Prospecting in the Age of AI

The Hybrid Pipeline: Fanatical Prospecting in the Age of AI

B2B Sales Prospecting Frameworks for 2025: Balancing AI Automation and the Human Connection Prospect...

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Why 40,000 B2B Accounts Are Revolutionizing Sales with AI Prospecting in 2025

Why 40,000 B2B Accounts Are Revolutionizing Sales with AI Prospecting in 2025

The definitive guide to understanding the AI prospecting transformation that’s reshaping B2B s...

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AI Prospecting 2025 – Redefining B2B Sales Success

AI Prospecting 2025 – Redefining B2B Sales Success

In 2025, AI Prospecting is no longer a buzzword—it’s a competitive advantage. The largest B2...

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B2B Sales Cycle vs. Funnel: What’s the Difference

B2B Sales Cycle vs. Funnel: What’s the Difference

In B2B marketing and sales, there’s often confusion around the terms sales cycle and sales funnel....

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Natural Language Processing for B2B Lead Scoring: A New Era of Smarter Selling

Natural Language Processing for B2B Lead Scoring: A New Era of Smarter Selling

In today’s competitive B2B landscape, lead generation alone isn’t enough. Sales teams ar...

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The Ultimate Guide to AI-Powered B2B Lead Generation

The Ultimate Guide to AI-Powered B2B Lead Generation

In the ever-evolving landscape of B2B marketing, businesses are constantly searching for smarter, fa...

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How Video as a Service Saves Marketing Budgets

How Video as a Service Saves Marketing Budgets

In today’s hyper-digital world, social media isn’t just a brand visibility tool it’s the front...

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B2B Marketing Data Providers: The Ultimate Guide for Data-Driven Campaigns

B2B Marketing Data Providers: The Ultimate Guide for Data-Driven Campaigns

In today’s competitive digital landscape, B2B marketing data providers are essential allies for bu...

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Top 7 AI-Powered Sales Signals: Identifying Conversion-Ready Buyers in 2025, And What’s Changed Since 2022

Top 7 AI-Powered Sales Signals: Identifying Conversion-Ready Buyers in 2025, And What’s Changed Since 2022

In 2022, LakeB2B had created a blog post with the same title as above. However, as trends have chang...

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ICP vs Buyer Persona: Which One Do You Need for B2B Marketing?

ICP vs Buyer Persona: Which One Do You Need for B2B Marketing?

B2B marketers are always looking for ways to sharpen their strategies, connect better with their aud...

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