Why a Data-Driven Marketing Approach is Important
The first touch point your B2B customers have with your brand is the website. Customers interact with brands through more number of touch points than before. Every interaction provides valuable information about customers, their behavior, preferences and needs. In today’s customer centric world, data is integral in creating a personalized and exceptional experience. In any industry, as marketers we face the challenge of utilizing insights from data to provide value addition.

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