One of the main benefits of owning a B2B Business Mailing List is to use it for email marketing.Among all digital marketing channels, email marketing is not only considered to be the preferred channel, it is also a channel that generates maximum ROI. Therefore to know whether your investment in a B2B mailing list is worth it, you need to know your Email Marketing ROI.

The New Avatar of Email Marketing
Email marketing has transformed and evolved. There is noticeable change in the type of emails created, the designs preferred, tone of messaging, the target audience and the change in focus on segmentation. As a practice, email marketing was conducted with a blanket marketing approach earlier. This has been replaced by targeted, segmented and trigger-based campaigns, and the primary objectives of B2B marketers have evolved as well.

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