The investment made by the publishing industry on digital ads will increase by 2016 in comparison to print ads. This is because they will have increased digital ad sales. However, for every $1 of ad profit that a newspaper agency makes, it loses nearly $7 in print revenue.
As the ad space keeps expanding in multiple forms (retargeting exchanges, agency trading desks, ad networks) it enables greater revenue. More importantly, the ad space feeds on high inventory
management systems and investments for standardized ads.
The paradigm shift has occurred in the publishing sector with many business leaders opting for the digital space than any other medium for promoting their business.
These force the publishing industry to look for improvements in their digital marketing medium.
Database update deficit and lost leads cause online endeavors
to lose value over time. Attempts to gain readership through
competitive engagements, literary forums, and technical arsenal pay off
little. Hence, we assist the publishing industry in achieving balance
between the traditional marketing benefits and online opportunities.
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