While the frequency of sending emails is a strategic process, we at LakeB2B recommend a balanced approach. A well-analyzed approach helps in avoiding excessive emails that may lead to unsubscribes. Also, the focus should be on delivering valuable content and promotions at optimal intervals, which takes into account the preferences of the target audience. Such a balanced methodology can help businesses maintain regular engagement without overwhelming recipients. However, our segmented approach allows marketers to customize their email campaigns for optimal engagement and response.

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