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Industry : | Advertising Services for Healthcare |
Location: | British Columbia, Ontario, and Saskatchewan |
Challenge: | The marketing head at a leading advertising services firm sought to transform their lead generation and sales conversion strategies by targeting family practice clinics specializing in Family Medicine and General Practice across British Columbia, Ontario, and Saskatchewan. |
Geographic Focus: Family practice clinics located within specific provinces – British Columbia, Ontario, and Saskatchewan.
Industry Specialization: Clinics specializing in Family Medicine and General Practice.
The Marketing Leader envisioned a targeted approach to maximize lead generation and conversion rates.
LakeB2B’s Solution:
Understanding The Firm’s objectives and target demographics, LakeB2B implemented a multi-faceted data and marketing solution:
Precise Data Targeting: Utilizing advanced data analytics and market research, we identified a curated list of potential clients within the specified geographical areas. Furthermore, we meticulously narrowed the focus to family practice clinics specializing in Family Medicine and General Practice, ensuring alignment with The Firm’s ideal customer profile.
Multi-Channel Marketing Strategy: To ensure maximum reach and engagement, LakeB2B crafted a multi-channel marketing strategy encompassing email marketing, social media campaigns, and personalized outreach. This comprehensive approach ensured their message resonated with the target audience across various digital touchpoints.
Conversion-Focused Marketing Collateral: We optimized marketing collateral to resonate with the specific needs and preferences of family practice clinics. By tailoring messaging and visuals to address their unique challenges and goals, we aimed to increase the likelihood of successful conversion from leads to paying clients.
Measurable Results:
The collaboration between The Firm and LakeB2B yielded significant results, exceeding initial expectations:
Boosted Lead Generation: Targeted marketing efforts resulted in a substantial increase in qualified leads for The Firm’s advertising services.
Enhanced Conversion Rates: The meticulously crafted multi-channel strategy along with conversion-focused messaging facilitated a significant rise in conversion rates, translating leads to paying clients.
Overall Growth: This successful partnership fueled substantial growth for The Firm, solidifying their position within the advertising services industry.
Client Satisfaction
I experienced a few bounces, but I am okay with it. Overall, it was a
positive experience. I did encounter some hiccups with the file delivery due to
confusion regarding payment status, but the final result with the campaign was
satisfactory. In summary, I would rate Sales, Campaign and Delivery as eight
out of 10, and Customer Service as 9 out of 10. – Keelyn
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.