Retail Growth Solutions Case Study


The client is one of the largest supermarket chains in Australia. They have over 100 stores across Australia and over 30,000 employees.


  • Lack of Quality data and integration
  • Increasing engagement rates and customer acquisition
  • Improving email personalization and brand awareness


  • Triggered email campaigns generated 25% of e-mail driven revenue
  • The retail giant was able to achieve 33% of e-mail driven website visits
  • Generated 35% of e-mail driven revenue
  • 81% share of voice compared to direct competitor

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