How LakeB2B Helped a CME Provider Achieve Success

LAKEB2B’S APPROACH:

Understanding the specific needs of the program, LakeB2B implemented a multi-faceted solution:

• Targeted Data Acquisition: We identified and delivered a highly curated dataset of Hematology & Oncology physicians, ensuring the program reached the most relevant audience segment. This eliminated unnecessary outreach and maximized the potential for program engagement.
• Strategic Campaign Collaboration: Beyond data provision, we offered valuable campaign expertise. We collaborated with the client to:
  • Define optimal audience parameters: This ensured the campaign messaging reached the most qualified physicians based on specific practice areas and other relevant criteria.
  • Refine the contact schedule: A strategic contact schedule was developed to optimize message delivery and maximize response rates.
  • Enhance email copy: Our team provided insights and suggestions to improve the email content for better clarity, impact, and call-to-action effectiveness.
  • Offer test mailings: To ensure campaign success before full deployment, we offered complimentary test mailings, allowing the client to refine their approach based on real-time data and audience feedback.

RESULTS

While specific data on program enrollment or click-through rates is not disclosed, the client’s feedback highlights the positive impact of LakeB2B’s solution:

• Increased Reach: Our targeted data allowed the program to reach a significantly larger pool of relevant physicians, increasing the potential for program awareness and participation.
• Enhanced Campaign Efficiency: LakeB2B’s expertise helped optimize the email campaign, potentially leading to improved engagement and response rates.
• Client Satisfaction: The client is highly satisfied with LakeB2B’s services and expertise, recommending them to other organizations within the healthcare space.

Client Testimonial: