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8 The Green, Ste A
Dover, Kent County, Delaware 19901
United States
9450 Southwest Gemini Drive,
STE# 83797 Beaverton,OR 97008
United States
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Industry : | Healthcare |
Fueling Sales Enablement with Hyper-Local Healthcare Contacts Across NJ & Manhattan
Scaling Specialized Testing with Localized Physician Intelligence
A leading clinical diagnostics laboratory with a growing footprint in the northeastern United States was preparing to expand its partner network among specialized physician practices and urgent care centers. With a sales team ready to engage, the client needed high-quality, segmented contact data — tailored to specialties most aligned with their service offerings such as pain management, urology, internal medicine, and OBGYN.
The objective wasn’t to blast generic lists — it was to equip reps with locally relevant, practice-type-specific intelligence that could power field visits and outreach in real-time.
The Challenge
As a fast-scaling lab business in a competitive territory, the client’s challenges included:
In short, they needed contact-level precision filtered down to geography, specialty, and care setting — and they needed it fast.
LakeB2B’s Approach: Role + Region + Relevance
LakeB2B worked closely with the client’s strategy and territory planning team to build a custom data map for:
Target Criteria Finalized
Specialty | New Jersey Counts | Manhattan Counts |
Pain Management | 279 | 127 |
Urologists | 291 | 173 |
Internal Medicine | 3,291 | 1,939 |
Nursing Homes | 864 | 44 |
Urgent Care Centers | 2,103 | 780 |
Drug Rehab Centers | 217 | 170 |
OBGYNs | 1,187 | 734 |
Total | 8,232 | 3,967 |
Strategic Outcome: Data Built for Field & Inside Sales Use
The client routed the dataset to its territory-aligned sales reps, enabling personalized outreach across clinic types. Because of the hyper-local targeting, reps were able to:
Client Testimonial – “I think it was good. I’m not using it directly, it goes to our sales reps, who have shown increase in revenue.” – Vikas
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.