|35% Improvement in Response from Top Management Decision Makers for Tie-ups Over Previous Quarter.|
|17% Increase in Revenues from Organically Generated Queries About Employee & Family Healthcare Plans Thanks to Uniquely Designed Counselling & Diagnostic Giveaways.|
|Leads to Conversion Ratio Underwent a Dramatic Change with Both Witnessing Over 10% Consistent Jump from Previous Quarters and Years Performance.|
|Industry :||Information Technology and IT Solutions|
|Client’s Bottom-line :||Drive sales of tailored healthcare insurance products by acquiring new sales channels.|
Intended New Channels Tie-Up Targets:
|Tie-ups with Mid-Sized & Large Organizations||Tie-ups to Serve Group Level Employees||Tie-ups to Serve Branch Level Employees|
|Tie-Ups to Serve Distributors of Firms||Tie-ups to Serve Franchisees of Brands||Tie-Ups to serve all Affiliates by States & Zip Codes|
Targeted SEO Content Marketing, Email Marketing, Social Media Engagement and Online Display Advertising Campaign.
SEO-optimization + Paid Campaigns + Webinar Activation + Tele Calling & Appointment Setting.
How the special offer of this tie-up can uplift the employer branding of the organization significantly.
Find employee-oriented benefits packages that are as important as salary offers. Join this employee-centric Healthcare Benefits Program that will give your employees the best brand ambassadors ever and improve your locus standi as an outstanding employer of choice.
Targets Titles/Departments for Employee Benefit Tie-Ups Included:
|CEOs||CFOs||CMOs||HR Admins||HR Managers|
|HR Business Partners||HR Organizational Development||HR Employee Benefit Management||HR Employee Engagement||HR Country Heads|
|HR Regional Heads||HR Leads||HR Recruitment||Employee Success||Training & Development|
|HR Consultants||Trainers & Coaches||Employer Branding||Talent Development||Talent Research|
Client’s CRM, SEO and Marketing Automation Set-Up
The client CRM and Marketing Automation Platform was loaded with:
Demographic & Personal Data
Social & Personal Information
Paid Campaign :
Lake B2B Campaign teams created the customer outreach maps and promoted destination landing pages, personalized to each audience groups – Example: An exclusive CEO Employee benefits page.
Result from one of many campaigns:
Re-targeting Campaign :
Lake B2B Re-targeted audiences with irresistible employee giveaways for their entire family that HRs could customize to create lasting relationships with the employer organization.
Lake B2B Campaign Marketing team ensured the client’s employee benefit tie-up benefits and offers showed up in organic search results when the target decision-makers were searching for giveaway ideas.
Email Marketing :
Lake B2B Campaign Marketing team set-up email marketing with high inbox accuracy and deliverability targeting email IDs of employee benefit decision makers with employer branding uplifting solutions.
Webinar & Tele Calling:
Lake B2B designed a multi-touchpoint webinar promoting email marketing route starting from invitations, registration giveaways, reminders, tele-calling and post-event appointment setting.
|Filtered Webinar Leads||76|
Medical Supplier Zooms Lead Qualifications by 300% With Hospital And Healthcare Establishment Financial Data
Lake B2B’s Geo-Targeted Data Swells Acquisitions For Health Insurance Giant By 5X
Top Media Company Rockets TAM Coverage By 60% With Lake B2B’s CRM-Integrated
Data For In-person and Virtual Business Events
Drove up 60% increase in new customer wins within 2 months of using Lake B2B Email List