How Lake B2B increased organic traffic by 120% for a Global Healthcare Technology Company


The client is passionate about harnessing the power of technology to create value-based care tools for integrated healthcare providers. They develop innovative approaches to product development that makes their offering extraordinary. Their specialties include Behavioural Health Electronic Health Record Software, Integrated Health Care Electronic Health Record Software, Claims Services, and IT/MIS Services.


There was no engagement and results from their campaigns.

Their website traffic barely had any traction.

It was years since they had re-visited their digital campaign strategy.

The client was keen on initiating a multi-channel outreach.

They were looking for end-to-end digital marketing solutions to optimize their online presence and reach.


Experts from our team understood the core challenges faced by the client in the effective and efficient management of conducting a digital outreach for their core audience. After analyzing the client requirements, our experts formulated strategies to realize the digital potential of their services including Behavioural Health Electronic Health Record Software, Integrated Health Care Electronic Health Record Software, Claims Services, and IT/MIS Services. As the need was to create a multi-channel digital outreach that could boost the client’s presence and ROI. We offered the following solutions:

  • Website Creation – The web design work included, website architecture strategy, modern, responsive website design, Web development (HTML and CSS build), Content migration, Forms set-up and customization, Landing pages set-up and customization.
  • SEO – We started with technical SEO audits along with onsite and offsite page optimizations. SEO corrections and enhancements to address technical problems, build up important content, and link building campaigns to build domain trust.
  • Keyword research – Onsite optimizations, updating important title tags and meta descriptions to help increase click-through rates (CTRs). We added and optimized images throughout the site for an image search for the clients’ offerings.
  • Content Optimization – In order to build brand awareness across channels, we increased social media content for platforms such as Facebook, Twitter, and Instagram, that drive long tail keyword traffic over time.
  • Google ads – The ads were curated to reflect the client’s core practice and to ensure their prospects’ core needs are addressed.
  • Video creation – We created educational videos with short and clear messaging, with a focus to engage the key prospects.


Brand recognition improved organic traffic by 120%

Campaign engagement and prospect appointment requests increased

Online followers on their social media platforms increased tby 1K + in just one quarter

Organically building a community of supportive followers inspired genuine supportive comments and reviews

Creating the customer journey videos generated excitement among the followers and the client increased positive reviews

Client Testimonial

“We had no clue that the end-to-end digital outreach from Lake B2B is going to skyrocket our brand presence and reach. They have truly transformed our digital presence and we are so overwhelmed by the response. This is just the first quarter and we are so looking forward to the future ahead. The plan is to give our complete focus to multi-channel campaigns moving forward.”

– Mark Davis – Chief Operating Officer

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