About the Client
A major nonprofit healthcare provider operating across multiple states, the client manages an extensive network of hospitals, outpatient centers, and specialized care units. With a workforce exceeding 17,000 employees and annual revenues surpassing $6.7 billion, the organization is committed to delivering high-quality, accessible healthcare services.
Facing increasing demand for specialized nursing roles, the client sought to enhance its recruitment strategies by targeting qualified nursing professionals across the United States.
The Challenge
The client’s recruitment team aimed to identify and engage with nursing professionals across various specialties and regions, including:
- NICU Nurses: Nationwide – 1,148 contacts
- Utilization Manager RNs: Colorado, Utah, Nevada, Oregon, Washington, and Arizona – 9 contacts
- Disease Management RNs: Same six states – 34 contacts
- Neonatal Nurses: Nationwide – 169 contacts
- ER RNs: Tennessee and surrounding states (Kentucky, Mississippi, Alabama, North Carolina) – 54 contacts
- Nurse Practitioners: Virginia – 586 contacts
The primary challenge was acquiring a comprehensive, accurate, and up-to-date list of potential candidates segmented by specialty and geography to streamline recruitment efforts.
The LakeB2B Solution
LakeB2B collaborated closely with the client’s recruitment team to understand their specific requirements. The solution encompassed:
- Data Acquisition: Compiling a targeted list of 2,000+ nursing professionals across specified specialties and regions.
- Data Verification: Ensuring the accuracy and relevance of contact information through rigorous verification processes.
- Customized Delivery: Providing the data in an Excel format for easy integration into the client’s recruitment systems.
- Secure Transmission: Utilizing SMTP-safe delivery methods to maintain data integrity and confidentiality.
Implementation
With the curated data in hand, the client’s recruitment team launched a multi-channel outreach campaign over six months, employing:
Email Campaigns: Personalized emails to initiate contact and share information about available positions.
LinkedIn Outreach: Direct engagement with potential candidates through professional networking platforms.
This strategic approach allowed the client to efficiently connect with qualified nursing professionals, reducing time-to-hire and enhancing recruitment outcomes.
Results & Impact:
While specific metrics remain confidential, the client reported significant improvements in recruitment efficiency and candidate engagement. The high-quality data provided by LakeB2B enabled the recruitment team to focus their efforts on a well-defined pool of potential candidates, leading to more effective hiring processes.
Client Testimonial
“The level of service was excellent. I very much appreciated Bryan and all the help he gave us while we kept asking questions for locations and positions, and he continued to provide us numbers of candidates in lists, so we could make the decision to work with your company.” – Marilyn
