Empowering Literacy Outcomes with Precision Data

A UK Education Technology Platform Scales Outreach with LakeB2B’s Targeted Educator Intelligence

Background

A rapidly growing UK-based education technology platform had a clear mission — to foster better reading habits among young learners through a digital platform tailored for Primary School educators. Despite the strength of their offering, their outreach efforts were falling short.

Previous campaigns using third-party contact data yielded high bounce rates, poor engagement, and ultimately, low ROI. The company required a strategic shift — they needed access to clean, verified, and role-specific educator data that would allow them to scale quickly and compliantly.

The Challenge

The platform’s in-house marketing and sales team faced the following key obstacles:

• Lack of access to accurate and up-to-date contact data for Primary School Teachers.
• Poor deliverability rates from previous data sources, leading to inefficient campaign execution.
• Requirement for GDPR-compliant data, especially sensitive within the UK education sector.
• Urgent need to launch campaigns aligned with the start of the academic term.
• Internal bandwidth limitations that required a turnkey data solution delivered within 5 business days.

LakeB2B’s Solution

LakeB2B deployed its proprietary Education Data Intelligence Platform to address the client’s pain points. Within a 5-business-day delivery cycle, the following was achieved:

Data Delivered

• Total Contacts: 16,458
• Target Segment: Primary School Teachers in the United Kingdom
• Data Fields:
  • Full Name
  • Role/Title
  • School Name
  • Email Address
  • Location (City/County)
  • Contact Number (if available)

Segmentation Criteria

• School Type: State-funded and Independent Primary Schools
• Roles: Class Teachers, Literacy Coordinators, Reading Leads
• Region: England, Scotland, Wales, Northern Ireland

Verification & Compliance

• Multi-level validation: Email verification, phone number screening, de-duplication
• Compliance: Fully aligned with UK-GDPR and PECR regulations
• Permission Pass: Applied where required
• Data Usage Rights: 12-month license with secure delivery

The entire process — from scoping to secure data transfer — was completed in 5 business days, enabling the client to launch their campaigns without delay.

Results

Once the data was delivered, the client executed a 3-touch email nurture campaign followed by offers to start a free trial of their reading platform.

Campaign Performance Metrics

• Email Open Rate: 42%
• Click-Through Rate: 17%
• Conversion to Trial Sign-Ups: 356 in 2 weeks
• Email Bounce Rate: <5%
• Overall Deliverability: 95%

The internal marketing team confirmed that these were the best engagement numbers ever recorded for an educator-focused campaign.

Client Testimonial – “File received and quality is amazing. Delighted with your work.” – James