Empowering Education Marketing with LakeB2B's Targeted Email List

Client Overview

The client, a leading provider of educational books, documentaries, and curriculum materials, focuses on marketing their resources to schools and libraries across the United States. They aimed to increase awareness and drive engagement among key decision-makers in educational institutions.

Challenge

The client struggled to reach the right decision-makers in schools and libraries, particularly in the Eastern United States (Virginia, New York, New Jersey, Pennsylvania, and Maryland). They required a targeted, clean, and accurate email list to streamline their marketing outreach and improve engagement.

Solution

LakeB2B provided a tailored solution to meet the client’s needs:

• Custom Email List: A targeted email list of schools and libraries in Eastern states (Virginia, New York, New Jersey, Pennsylvania, and Maryland).
• Advanced Segmentation: Segmented based on institution type, decision-making roles, and educational needs.
• Data Hygiene: Ensured accuracy through data cleansing and validation to eliminate outdated and irrelevant contacts.

Results

• Reach & Engagement: Reached over 20,000 decision-makers, boosting open rates and click-through rates.
• Cost-Efficiency: Reduced marketing costs by 30% by targeting high-value contacts.
• Higher Conversion: Saw a 25% increase in product inquiries and 18% growth in sales.

Key Stats

• 20,000+ targeted decision-makers reached
• 30% reduction in marketing costs
• 25% increase in product inquiries
• 18% growth in sales

Testimonial

“LakeB2B’s targeted email list helped us reach the right audience in key Eastern states, leading to higher engagement and more sales. Their accuracy and segmentation were essential for our success.”
– Senior Marketing Manager

Conclusion

LakeB2B’s precise data solutions enabled the client to effectively reach schools and libraries in the Eastern U.S., improving marketing efficiency, increasing engagement, and driving measurable sales growth.