MEET THE CLIENT
The client is a marketing agency that specializes in brand consulting and content creation. They cater to clientsfrom the B2B segment including
logistics, pharma and information technology among many others. A lot of these accounts rely on the agency to do their digital marketing collaterals and were particularly interested in pitches to expand their channel partner network.
While the agency was creating digital brand assets and videos that appealed to the end customers of their clients, they were also trying to win
more lead generation opportunities. The client was eager to expand their portfolio of offerings with email campaigns but seemed to be failing at fulfilling campaign goals and meeting the ROI targets.