Boosting Marketing Accuracy for a Transportation Software Leader

Solution: LakeB2B addressed data accuracy concerns and delivered a targeted list of 569 high-quality contacts from 114 Companies from the USA, exceeding expectations for precision. Our data specialists meticulously refined the existing dataset and implemented advanced techniques to ensure it met the client’s stringent criteria.

Challenge Accepted, But Not Conquered: While LakeB2B successfully enhanced data accuracy, reaching the full TAM remained elusive. The client desired a broader scope to encompass the entire target market, exceeding the initial delivery of 144 companies. This presented a unique challenge for LakeB2B’s ability to source comprehensive data within the specified niche.

Result: LakeB2B delivered a highly accurate list and crafted targeted marketing campaigns, leading to significant engagement and conversions. However, the challenge of achieving the full desired TAM scope remained open for further discussion and exploration of alternative data sourcing strategies.

Client Satisfaction

 “I was satisfied with the data quality, but the reach wasn’t as
extensive as we were hoping. We’re interested in exploring broader targeting
options in the future.” – Dominic

This case study highlights the importance of balancing data accuracy with target audience reach. While LakeB2B excelled in the former, achieving the full scope of the TAM presented an opportunity for further collaboration and strategic planning.