Overview
A prominent digital marketing solutions provider aimed to grow its presence in the Australia and New Zealand markets. Focused on engaging companies that prioritize digital engagement and customer experience, the organization required accurate, verified data to effectively connect with senior decision-makers.
To support this lead generation and growth initiative, the company partnered with LakeB2B for access to its comprehensive and reliable Australia Email List.
Challenge
The client’s core value proposition centers around scaling social media marketing, commerce, and care solutions. However, to make a successful entry into the Australia and New Zealand markets, they faced the challenge of identifying and engaging the right set of marketing and CX professionals who influence decisions around social media strategies.
They needed a partner that could provide:
- Accurate, up-to-date contact data of relevant decision-makers.
- Regional targeting capabilities specific to Australia and New Zealand.
- A verified and compliant database with guaranteed high deliverability.
Solution: LakeB2B’s Targeted Data Services
LakeB2B delivered a highly segmented and robust Australia Email List, curated to meet the client’s exact needs. This included:
- 5,341,570 Total Contacts
- 1,933,893 Verified Email Addresses
- 100% Verified Database
- 95% Email Delivery Guarantee
- Data Updated as of April 14, 2025
- Global Reach: 160+ Countries Covered
- Backed by 17+ Years of Industry Expertise
The solution provided a direct pipeline to top social and marketing decision-makers across the region, enabling the client to launch highly targeted and personalized marketing campaigns with greater confidence.
Outcome
With LakeB2B’s data, the client achieved:
- Improved Campaign Performance: Higher open and engagement rates due to accurate targeting of relevant titles.
- Faster Market Penetration: Efficient reach to the right people without wasting time or resources on unqualified leads.
- Scalable Marketing Strategy: The ability to roll out multichannel campaigns across email, social, and direct outreach with a reliable contact foundation.
- Brand Visibility: Increased awareness among decision-makers in Australia and New Zealand, leading to stronger brand recall and positioning.
Impact
With LakeB2B’s data, the client achieved measurable improvements across key marketing metrics:
- 120% Increase in Conversion Rates from email campaigns targeting verified decision-makers.
- 2.5x Higher Engagement Rates across email and social channels due to accurate audience segmentation.
- 40% Reduction in Cost per Lead (CPL) compared to previous broad-based campaigns.
- 60% Faster Campaign Execution Time thanks to clean, ready-to-use datasets.
- >90% Inbox Placement Rate, driving consistent message delivery and brand exposure.
- 3x Increase in Qualified Opportunities within the first quarter of campaign activation.
Conclusion
For organizations seeking to make meaningful inroads into new markets, especially in highly competitive and digitally-driven sectors, having access to reliable and segmented data is not optional—it’s essential. Through its partnership with LakeB2B, the client was able to overcome market entry challenges and launch data-driven campaigns that drove measurable business outcomes.
LakeB2B’s Australia Email List proved to be the cornerstone of this successful regional expansion effort—enabling smarter communication, better engagement, and ultimately, deeper market penetration.
