TAM Analysis – How to Calculate Total Addressable Market?
Total Addressable Market (TAM) refers to the total market demand for a product or service. The TAM analysis helps to identify the maximum revenue potential of the specific offering across a particular market segment. It helps companies to align & prioritise their product & marketing strategy based on the market potential. It is calculated by arriving at the Average revenue per user (ARPU) multiplied by the number of potential customers across a specific market segment. Additionally when the TAM score is assessed alongside intent data, it helps you identify high value targets based on their purchase traits & behaviour patterns.
Here’s how it can boost your sales & marketing efficiency to a whole new level
- Customer Segmentation
- Personalize Communication
- Minimize Costs, Optimize Results
- Develop a Result-focused Marketing Strategy
- Increase Sales Efficiency
- Amplify Results with Account – Based Marketing
