You have the best offering across the industry but haven't been able to scale You've been sharing multi-channel campaigns on a regularly basis But not receiving any leads or engagement from your efforts You know there is something amiss but can’t seem to figure it out
Lake B2B has been enabling top fortunes companies amplify their growth with a robust TAM Analysis
We can show you how.
Total Addressable Market (TAM) refers to the total market demand for a product or service. The TAM analysis helps to identify the maximum revenue potential of the specific offering across a particular market segment. It helps companies to align & prioritise their product & marketing strategy based on the market potential. It is calculated by arriving at the Average revenue per user (ARPU) multiplied by the number of potential customers across a specific market segment. Additionally when the TAM score is assessed alongside intent data, it helps you identify high value targets based on their purchase traits & behaviour patterns.
Here's how it can boost your sales & marketing efficiency to a whole new level
When done right, the TAM analysis can garner your competitive advantage & optimise your sales pipeline with high quality leads & boost overall business scope & reach.
Without a doubt assessing your TAM is the first quintessential step for any organization that is serious about growth.