Total Addressable Market (TAM) refers to the total market demand for a product or service. The TAM analysis helps to identify the maximum revenue potential of the specific offering across a particular market segment. It helps companies to align & prioritise their product & marketing strategy based on the market potential. It is calculated by arriving at the Average revenue per user (ARPU) multiplied by the number of potential customers across a specific market segment. Additionally when the TAM score is assessed alongside intent data, it helps you identify high value targets based on their purchase traits & behaviour patterns.
Here's how it can boost your sales & marketing efficiency to a whole new level
Evaluate your Profit Potential
Forecast Revenue Goals
Take the Proactive Approach to Success
You have the best offering across the industry but haven't been able to scale You've been sharing multi-channel campaigns on a regularly basis But not receiving any leads or engagement from your efforts You know there is something amiss but can’t seem to figure it out
We would gauge the addressable market and help you pull out the best customers for you. With TAM you track the increased ROI, engagement and bring in traffic to your website. With us, you get 100% from all your campaigns.
Lake B2B has been enabling top fortunes companies amplify their growth with a robust TAM Analysis
We can show you how.
Head of Sales & Marketing