Total Addressable Market & How it can Scale your Revenue Potential

TAM Analysis – How to Calculate Total Addressable Market?

Total Addressable Market (TAM) refers to the total market demand for a product or service. The TAM analysis helps to identify the maximum revenue potential of the specific offering across a particular market segment. It helps companies to align & prioritise their product & marketing strategy based on the market potential. It is calculated by arriving at the Average revenue per user (ARPU) multiplied by the number of potential customers across a specific market segment. Additionally when the TAM score is assessed alongside intent data, it helps you identify high value targets based on their purchase traits & behaviour patterns.

Here’s how it can boost your sales & marketing efficiency to a whole new level

  • Customer Segmentation
  • Personalize Communication
  • Minimize Costs, Optimize Results
  • Develop a Result-focused Marketing Strategy
  • Increase Sales Efficiency
  • Amplify Results with Account – Based Marketing


Evaluate your Profit Potential


Forecast Revenue Goals


Take the Proactive Approach to Success

We Are Here to Scale Your Growth

Identify Right Target Market to Maximize Revenue Potential

Identify Target

Know who your right customers are & target them.

Assess Scope

Find out all the sources that can help you filter out potential customers.

Align Strategy

Track customer behaviour and plan strategies based on proper stats.

Execute Plan

Organize campaigns and target customers in all possible platforms.

Scale Growth

Campaigns will add potential customers, increase ROI & engagement.

LakeB2B has been enabling top fortunes companies amplify their growth with a robust TAM Analysis

We can show you how.