Help Growth Marketing Firms with 4 Focus areas
- Acquiring higher-value clients (SaaS, D2C, Agencies, Consultants)
- Increasing deal velocity by targeting in-market accounts
- Improving marketing ROI by focusing on best-fit prospects
- Enhancing client retention by identifying expansion opportunities
Top 5 ICPs (Ideal Customer Profiles) with Pain Points & Audience Size
| ICP Segment | Pain Points | Estimated Audience Size (Global) |
|---|---|---|
| Early-stage SaaS Companies (Seed to Series A) | Limited brand visibility, difficulty acquiring first 1,000 users, poor lead-to-customer conversion | ~ 220,000 |
| D2C E-commerce Brands | High CAC, low repeat purchase rates, poor email & SMS engagement | ~ 330,000 |
| Digital Marketing & Growth Agencies | Client retention, delivering measurable ROI, scaling campaigns | ~ 150,000 |
| B2B Coaches & Consultants | Lead scarcity, lack of automation in marketing, ineffective sales funnels | ~ 110,000 |
| Online Course Creators & Personal Brands | Low course completion rates, low LTV, lack of community engagement | ~ 95,000 |
Our Topic Ideas Across Formats
Blogs
- “7 Proven Funnels for Scaling a D2C Brand”
- “How to Build a High-Converting SaaS Sales Funnel in 30 Days”
- “Top Automation Tools for Growth Marketers in 2025”
Whitepapers
- “The State of Funnel Marketing & Automation in 2025”
- “Scaling with Funnels: Benchmarks & Best Practices”
PPC Campaign Ideas
- Google Ads: “Unlock 3x ROAS with Optimized Funnels”
- Facebook Ads: “Get More Sales with Growth Funnels”
- LinkedIn Ads: “Funnels Built for B2B & B2C Growth”
Social Posts
- Quick funnel hacks
- Client success stories
- Before & after funnel performance stats
Webinars
- “Building Funnels That Convert in 2025”
- “Top Funnel Mistakes & How to Fix Them”
5–7 SEO Keywords with Global Search Volumes
| Keyword | Global Search Volume (Monthly) |
|---|---|
| sales funnel builder | 48,000 |
| marketing funnel strategies | 22,000 |
| growth hacking | 55,000 |
| ecommerce funnels | 18,000 |
| SaaS lead generation | 27,000 |
| automated email funnel | 14,000 |
| high converting landing pages | 19,000 |
30-second Video Script
Hook (0-5 sec):
“Struggling to scale your clients’ results? Their funnel might be the problem.”
Pain (5-10 sec):
“Most businesses waste 60% of leads with broken or outdated funnels.”
Solution (10-20 sec):
“LakeB2B helps Growth Marketing Firms build data-driven funnels that actually convert, using enriched data and advanced targeting.”
CTA (20-30 sec):
“Ready to deliver better results? Supercharge your funnel marketing with LakeB2B today.”
Multi-Channel Promotion Plan
Organic
- SEO-optimized blog content
- Thought leadership guest posts on SaaS, eCommerce & Marketing sites
- Podcast guest appearances by agency leaders
Paid
- Google Search & YouTube Ads targeting funnel-related keywords
- Meta (Facebook/Instagram) retargeting for Growth Marketing Firm audiences
Social
- LinkedIn content targeting agency owners, CMOs, growth consultants
- Instagram carousel posts for D2C, SaaS, Coaching niches
Partnerships
- Partner with martech platforms (Klaviyo, ActiveCampaign, HubSpot)
- Co-hosted webinars with CRM and funnel tool vendors
- Funnel teardown series
- “Quick Win Funnel Fixes” agency playbook
- Case study-driven nurture sequences
Value Proposition Alignment for Growth Firms with LakeB2B’s Strengths
| LakeB2B Strength | Alignment with Growth Marketing Firms |
|---|---|
| Data | Enrich agency clients’ leads & retarget high-fit prospects. |
| Intent | Identify prospects researching funnel marketing, lead gen & growth. |
| Personalization | Enable hyper-personalized funnel content & messaging. |
| Global Reach | Help agencies expand into new geos with targeted data. |
Strategy to Grow ICP Reach by 30–100% for Growth Marketing Firms
Top 10 ICP Segments to Target:
- SaaS Companies
- D2C Brands
- Marketing Agencies
- Coaches & Consultants
- Online Course Creators
- Health & Wellness Brands
- FinTech Startups
- EdTech Startups
- Business Service Providers
- Personal Brands / Influencers
Growth Actions
- In ABM campaigns targeting marketing leadership.
- Launch Funnel Marketing Community (Slack/Discord) for agencies.
- Deploy funnel-focused retargeting and lookalike campaigns.
- Enrich & segment agency client databases with LakeB2B data.
Overview of LakeB2B’s Platform for Targeting ICPs
Capabilities:
- Firmographic Targeting: Company size, industry, revenue.
- Intent Targeting: Prospects actively researching funnel marketing, lead gen, growth.
- Behavioral Targeting: Identify contacts engaging with funnel-related content.
Example Use Case:
Enable Growth Marketing Firms to acquire, nurture & convert better-fit leads through data-driven funnel targeting.
6-Month Content Calendar
| Month | Topic | Format | KPI | Sample Copy |
|---|---|---|---|---|
| July | Funnel Trends 2025 | Blog | Organic Traffic | “Stay ahead with these funnel trends.” |
| July | Funnel Teardown: SaaS Brand | Webinar | Leads | “See how we scaled a SaaS company’s funnel.” |
| Aug | 7 Funnel Hacks | Blog | Engagement | “Hack your funnel growth today.” |
| Aug | Funnel Automation Guide | Whitepaper | Downloads | “Automate & scale your client funnels.” |
| Sept | Funnel Mastery for Agencies | Webinar | Leads | “Funnels that drive client growth.” |
| Sept | Funnel Audit Offer | PPC Landing Page | Conversions | “Get your funnel audited—Free.” |
| Oct | Email Funnel Secrets | Blog | Engagement | “Boost your email funnel ROI.” |
| Oct | Top Funnel Tools | Social Carousel | Shares | “Must-have tools for modern funnels.” |
| Nov | Funnel Growth Playbook | Whitepaper | Downloads | “Growth playbook for funnel marketers.” |
| Nov | Funnel Success Stories | Blog | Retargeting Audience | “How we 3x’d client conversions.” |
| Dec | 2026 Funnel Planning | Webinar | Leads | “Plan your funnel strategy for 2026.” |
| Dec | Funnel KPI Dashboard | Blog | Engagement | “Track the right funnel KPIs.” |
Landing Page Wireframe specifically designed for Funnel Lead Generation — optimised for Growth Marketing Firms using LakeB2B data-driven strategies.
Landing Page Wireframe: Funnel Lead Generation
Page Structure & Flow
- Headline (H1):
“Build Funnels That Convert 3X More Leads” - Subheadline:
“Unlock funnel growth with LakeB2B’s data-powered targeting & personalization.” - Primary CTA Button:
“Get My Free Funnel Audit” - Supporting Visual:
- Hero image of funnel dashboard
- Funnel performance stats (before/after)
LakeB2B’s outreach spans:
- Logos of 6–8 client brands
- Short testimonials (1-2 sentences)
“LakeB2B helped us cut CAC by 35% with smarter funnel targeting.”
- Headline:
“Why Most Funnels Fail” - Bullet points:
- 60% of leads drop off mid-funnel
- Poor segmentation leads to irrelevant messaging
- Lack of behavioral data causes weak personalization
- Retargeting often misses active buyers
- Headline:
“How We Help Growth Marketing Firms Drive Funnel ROI” - Icons with short copy:
- Family offices investing in Web3 in SEA
- Precise Targeting — Firmographic + Intent + Behavioral data
- Smarter Personalization — Enriched profiles for each funnel stage
- Advanced Retargeting — Identify & recover in-market prospects
- Performance Optimization — Real-time funnel analytics & recommendations
- Secondary CTA:
“See How It Works →”
- Headline: “Success Stories From Funnel Marketers”
- 1–3 mini-case studies:
- Client: D2C Brand → +3x Funnel Conversion Rate
- Client: SaaS Firm → -40% Lead-to-Customer Time
- Client: Agency → +50% Email Engagement
Sample questions:
- How is this different from other funnel tools?
- What types of data do you provide?
- Can I use this with my existing funnel stack?
- What industries do you support?
- Headline: “Free Funnel Audit & Growth Plan”
- Brief description: “Our experts will analyze your funnel and provide a free, actionable report.”
- Short form:
- Name
- Company
- (Optional) Funnel Challenges dropdown
- CTA Button: “Request My Free Funnel Audit”
Headline: “Ready to Build Funnels That Drive Real Growth?”
Primary CTA Button: “Get My Free Funnel Audit →”
