LakeB2B’s Insite™ Intent Intelligence Engine delivers unmatched visibility into buyer intent signals, arming sales and marketing teams with the insights they need to drive faster, smarter revenue outcomes. With more than 18,000 categorized intent topics, our platform sources behavioral signals from thousands of the world’s most trusted B2B content destinations, capturing in-market research activity across millions of users every month.
Unlike traditional data providers limited by their own properties, LakeB2B leverages the power of the largest B2B Intent Data Co-op—a unique model that combines scale, diversity, and precision—empowering you to act with certainty.
What Sets LakeB2B’s Intent Engine Apart
18,000+ B2B Intent Topics Tracked
Our taxonomy spans every function and industry, from AI and cybersecurity to supply chain and HR tech—enabling targeted outreach by sector, product category, and decision-maker persona.
Top High-Intent B2B Topics Tracked
| Intent Topic | Primary Industry Use Cases |
|---|---|
| Artificial Intelligence (AI): | SaaS, FinTech, Healthcare, Retail |
| Cybersecurity | BFSI, IT Services, Defense, Healthcar |
| Cloud Computing | (AWS, Azure, GCP) SaaS, E-commerce, Enterprise IT |
| Customer Data Platforms (CDP) | MarTech, Retail, D2C Brands |
| Sales Automation / CRM | B2B SaaS, Real Estate, Insurance |
| Sales Automation / CRM | B2B SaaS, Real Estate, Insurance |
| Business Intelligence (BI) | Manufacturing, Logistics, Pharma |
| HR Technology / HCM | Staffing, Enterprises, Consulting Firms |
| Supply Chain Optimization | Manufacturing, FMCG, Retail |
| Sustainability / ESG | Real Estate, Energy, Infrastructure |
| DevOps & CI/CD | Software Engineering, Cloud Firms |
| Digital Twin Technology | Smart Infra, Manufacturing, Automotive |
| Data Privacy & Compliance (GDPR, DPDP) | LegalTech, SaaS, BFSI |
| Enterprise Resource Planning (ERP) | Manufacturing, Construction, Finance |
| E-commerce Enablement | D2C Brands, FMCG, Retail |
| Intent-Based Marketing | Marketing Agencies, Martech SaaS |
| Conversational AI / Chatbots | Customer Service, SaaS, RetailS |
| 5G & Edge Computing | Telecom, IoT, Smart Cities |
| Blockchain & Web3 | FinTech, Gaming, Real Estate Tokenization |
| Workforce Management | Healthcare, Education, Gig Platforms |
| Industry 4.0 / Smart Factory | Manufacturing, Robotics, IIoT |
Massive Behavioral Signal Coverage
We analyze billions of monthly interactions across more than 50,000+ B2B content sources including blogs, forums, product review sites, webinars, comparison engines, and more.
Multichannel Source Diversity
Signals are collected from:
- Article views
- Search patterns
- Whitepaper downloads
- Ad clicks
- Webinar registrations
- Social sharing
- Content engagements
Global Reach, Local Precision
LakeB2B supports geo-targeted intent insights across 189 countries—ideal for global enterprises with localized go-to-market teams.
Key Components of the LakeB2B Intent Solution
Insite™ Intent Engine
Our proprietary engine processes over 20 billion monthly interactions, assigning scores based on recency, frequency, and intensity of topic engagements. This helps prioritize accounts that are actively researching your category.
Real-Time ICP Activation
You can map intent signals directly to your Ideal Customer Profile (ICP) and trigger automated engagement strategies—targeting only those accounts showing high purchase propensity.
AI-Powered Segmentation & Scoring
Intent is enriched with firmographic and technographic data to generate dynamic target lists with custom scoring models. Our AI ranks leads and accounts for smarter campaign orchestration.
Privacy-Compliant Architecture
LakeB2B ensures full compliance with global data protection laws, including GDPR, CCPA, and DPDP India, using hashed identifiers and permissioned data sets.
Applications Across the Revenue Funnel
Top-of-Funnel (Awareness & Acquisition)
- Discover new high-intent accounts entering your market
- Launch ABM campaigns focused on accounts researching competitors or adjacent technologies
- Boost MQL generation with context-driven content and offers
Mid-Funnel (Nurturing & Acceleration)
- Score leads based on current buying behavior
- Align SDR follow-ups with real-time buyer interest
- Customize nurture flows based on evolving research patterns
Bottom-of-Funnel (Conversion & Close)
- Alert sales teams when key decision-makers at target accounts spike in research activity
- Prioritize pipeline based on intent surge trends
- Create high-conversion outbound sequences with AI-suggested personalization
