Helping Companies Attract, Engage, and Hire Talent Across Healthcare, Senior Living, Nursing & Healthcare Verticals
Talent Acquisition
Challenges
- Shortage of qualified nurses and care professionals
- High cost and long timelines of healthcare hiring
- Need to tap into passive talent for SNFs, ALFs, and CCRCs
LakeB2B Solutions
- Targeted Healthcare Talent Database: 7.2M+ verified US-based healthcare professionals
- 800K+ Nurses (RNs, LPNs, CNAs)
- 500K+ Therapists (PT, OT, Speech)
- 250K+ Skilled Nursing Professionals
- AI-Driven Passive Candidate Outreach: Engage non-job seekers through email, SMS, LinkedIn, and voice dropsGeo-Targeted Campaigns by Facility Zip Code: Reach candidates within 10–20 miles of any facility for faster onboarding
- Retention-Driven Hiring Intelligence: Insights on job change signals, intent behavior, and tenure to reduce churn
Recruitment Marketing
Challenges
- Differentiating employer brand in a competitive hiring market
- Running scalable, multichannel campaigns
- Delivering warm leads to recruiters daily
LakeB2B Solutions
- Branded Employer Campaigns (Email, Social, Retargeting): Showcase company culture, benefits & growth paths via automated drip campaigns
- Dynamic Content Personalization: Automatically tailor job ads and email creatives based on candidate type (nurse vs. therapist vs. admin)
- Recruitment Landing Pages + Chatbots: Microsites that capture candidate interest and qualify them instantly
- Real-Time Analytics Dashboard: Track campaign performance, CPL, hires, and drop-offs at each funnel stage
People Operations
Challenges
- Workforce planning across multiple facilities
- Hiring aligned with growth, retention, and compliance goals
- Reducing contract labor dependency
LakeB2B Solutions
- Workforce Planning Dashboards: Predict shortages and hiring velocity needs by location & department
- Outreach to Local Nursing & Medical Schools: Campaigns to 3,400+ educational institutions for early pipeline development
- Diversity Hiring Programs: DEI-focused talent acquisition solutions for senior care roles
- 360-Degree Staff & Admin Role Data: Access to medical assistants, housekeepers, dietitians, case managers, and facility execs
15-Point Capabilities Match to ICPs
| ICP Segment | How LakeB2B Helps |
| Assisted/Independent Living | Hyperlocal staff sourcing within 15-mile radius |
| Skilled Nursing Facilities | Talent data enrichment & resume-ready lead gen |
| Nurses, CNAs, Therapists | Engage passive & active jobseekers through omnichannel |
| Long-Term/Hospice Care | Personalize roles based on caregiving personality traits |
| Healthcare Networks | Outreach to providers within affiliate hospital systems |
| Gov. & Medicare Bodies | Compliance-based roles and contracting support outreach |
| Senior Care Consultants | Enrich directory, build partnerships & referral networks |
| Educational Institutions | Talent pipelines via email/LinkedIn from 3.4K colleges |
| Support Staff Roles | Roster staffing via intent-based search and SMS alerts |
| Staffing Firms | Collaborate for overflow hiring and surplus resume sales |
| Payers/Plans | Reach operational & care coordinator profiles via data |
| Therapists/Specialists | Match facilities with therapist talent by license & zip |
| Housekeeping, Admin | Facility-wide staffing rosters built on budget alignment |
| Recruiters | Internal team enablement via lead scoring and auto-pilot |
| CXO & Decision Makers | Real-time hiring dashboards and ops alignment |
Sample Results (Year 1 Projection)
| Metric | Impact |
| Talent Pipeline Growth | +300% across 5 core roles (RNs, CNAs, PT, LPNs, Admin) |
| Cost-Per-Hire Reduction | M-40% vs agency costs |
| Time to Hire | Down from 45+ days to <18 days |
| Retention Boost | +20% via intent-based candidate fit |
Multichannel Marketing for Talent Acquisition
Goal: Hire faster, build pipeline for 10+ job roles, reduce agency dependency
Subject: [FirstName], Let’s Talk About a Fulfilling Career Closer to Home
Body: Opportunity 6 miles from candidate’s location, flexible schedules, benefits, CTA to explore roles
LinkedIn DM
Reach out from Talent Team to match roles with experience
SMS Outreach
Short message with job role, reply YES for recruiter callback
Voice Drop
Personalized message from Talent Leader referencing local opening
Programmatic Display Ad
Geo-IP dynamic banner with user ZIP, call to join Company’s care team
Multichannel Marketing for Recruitment Marketing
Goal: Create consistent employer brand across channels, drive qualified applications, retarget warm candidates
Drip Email Series
- Email #1: Employee testimonial video
- Email #2: Career roadmap
- Email #3: 3 Local Jobs – personalized
LinkedIn Sponsored Message
Branded outreach to healthcare professionals
Retargeting Ads:
Carousel with facility visuals, triggered by past visits
YouTube Shorts Campaign
Day in the Life” short-form video ad
WhatsApp Business
RSVP for career fair with personalized CTA
Multichannel Marketing for Operations
Goal: Workforce planning, better hiring insights, operational scalability
Executive LinkedIn InMail
Offer access to dashboard showing facility-specific talent heatmaps
Intent-Based Email
Subject: Hiring Demand vs Capacity
Body: Location-wise available talent with intent signals
Custom Dashboard + SMS
Text alert with link to view new hires near key locations
Audio Podcast Ad
Highlight transformation through data, featuring People Ops leadership
Direct Mail (with QR Code)
Infographic + QR linking to hiring intel dashboard