LakeB2B’s Data Licensing Solution helps organizations from the Hospitality Sector to Identify and Maintain a single, consistent view of Business Data that is often locked, replicated and scattered across the industry.
The hospitality industry is segmented into 4 sectors such as food and beverage, lodging, recreation, and travel and tourism. Data management across different sectors is a great challenge since companies in the hospitality sector rely on channelization strategies to collect and grow their database and gain new insights about their customers. Guest profiling i.e. learning more about guests by gathering and mining data is one of the major challenges faced by the hospitality sector. Improvement of guest data quality is another significant challenge in the hospitality industry due to the data volumes, and inaccuracy of the data.
