Strategic Healthcare Penetration Through Precision Data

Accelerating Market Entry into the Physiatry Segment

Background

As part of its 2025 vertical expansion roadmap, a globally recognized IT and consulting services provider set its sights on penetrating the U.S. healthcare market — specifically targeting the Physical Medicine & Rehabilitation (PM&R) segment. With expertise in digital transformation, analytics, and AI-driven consulting, the firm sought to engage a niche but high-value audience of Physiatrists responsible for rehabilitation pathways, clinical workflows, and system-wide coordination.

The opportunity was clear, but the challenge was pressing: how to access and activate this specialized audience within 5 business days while maintaining strict compliance standards and ensuring maximum data quality.

The Challenge

To deliver value in this new healthcare vertical, the client’s internal GTM and sales teams needed:

• Accurate and NPI-verified Physiatry contacts from across the United States
• Role-specific filters for clinical decision-makers and department heads
• Data aligned with HIPAA-safe handling and opt-out provisions
• Reliable email delivery performance to avoid warm-up delays
• CRM-compatible formatting for quick onboarding into their outreach stack

Prior vendors had fallen short on both compliance and accuracy — leading to a renewed search for a trusted data partner.

LakeB2B’s Solution

LakeB2B designed a rapid deployment solution built on its Healthcare Intelligence Engine, tailored to deliver 8,743 highly targeted Physiatry contacts.

Scope of Delivery

• Target Segment: Physiatrists & PM&R specialists
• Volume: 8,743 validated contacts
• Geography: All U.S. states
• Turnaround Time: 5 business days

Data Fields Included

• Full Name
• Role/Specialty (Physiatry)
• NPI Number
• Facility/Practice Name
• City, State, ZIP
• Email Address
• Phone Number (if available)

Filtering & Validation Logic

• Matched with NPI Registry
• Validated via multi-source checks (email, phone, and geographic match)
• Segmented by practice type: hospital-based, multi-specialty, standalone
• CRM-ready CSV formatting with opt-out footer metadata

Results

The dataset was delivered securely and activated within the client’s CRM in under 24 hours. Campaign outreach began immediately across six U.S. territories, supporting both email and tele-calling.

Performance Metrics

• Deliverability Rate: 95%
• Email Open Rate: 39%
• Discovery Calls Booked: 119 in the first 3 weeks
• 7-Day Milestone: 46 calls scheduled
• Bounce Rate: <5%
• Sales Team Insight: “Shortened qualification time, highly responsive segment.”

Compared to industry-standard bounce rates of 12–15% in healthcare, this campaign marked a 3x improvement, validating LakeB2B’s position as a reliable growth enabler in regulated segments.

Client Testimonial – “I’m happy that so the data was super fine.” – Brooke