Identify What Your Behavioral and Mental Health Contacts Want
Then Use Segmentation and Personalization to Convert Them

1. What does your ideal customer do?

Below are some examples of how you can choose to classify target customers.

2. Have any other in mind?

Describe in detail who you ideal customer is.
Classify them in the order of priority

(Have more customer personas in mind? The more, the merrier. Bring them to our notice.)

1. Your customer belongs to any specific industry?

Tell us about the very specific end-user segments of your ideal customers.

2. Does your ideal customer have a specific business function challenge?

Tell us about the key obstacles that your customers are trying really hard to overcome.

Is your ideal customer someone who has a niche expertise or skill that they provide?
Example Departments:

1. What type of gated content would your target audience like to see? Example –

2. What are the multiple touch-points that we can use to reach your target customer

1. Does your ideal customer belong to a specific geography?

If yes – what are most promising geographies/territories where your customers exist?

2. What are they typically researching online for which you want to show up?

Mention all the keywords here: