Email Marketing Gospel of Dos and Don’ts

With the increased use of social media, there is a myth that the use of Email marketing is reducing....

Email Marketing = High ROI – Think inside the box

With shrinking budgets, spaces and the massive audience size envisioned to be targeted by every busi...

Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing Digital presence has rev...

From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that get...

Turn Your List into a Strategic Asset – List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ...

Attend DMA2013 – Learn More Strategies for kick-starting Data-Driven Marketing

The big boys from LAKE B2B team is ready for the mega marketing summit of this year – DMA2013 Are ...

Build a Winning Email Marketing Strategy

It is a known fact that the best digital marketing channel that generates ROI is email marketing. Ho...

Market Research – All Questions Answered

How do you find your customers’ preferences, buying habits, traits,and needs? Do you know what...

How does Email Data Card help Email Marketers?

First, let’s uncover the term data card…. An email data card is an informative document ...

Marketing Solutions for B2B companies from LakeB2B

Industry Specific & Business Centric Marketing Solutions for B2B Businesses Most business are no...