To those who want to use email appending – But can’t get started!

Email appending has been in the industry for some time now, yet many businesses are skeptical on usi...

7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider ...

Canada Government to email marketers – Connect if you have consent

We understand that email marketers will now have to bring in new strategies and learn [tweetable]new...

Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media...

Email Marketing Gospel of Dos and Don’ts

With the increased use of social media, there is a myth that the use of Email marketing is reducing....

Email Marketing = High ROI – Think inside the box

With shrinking budgets, spaces and the massive audience size envisioned to be targeted by every busi...

Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing Digital presence has rev...

From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that get...

Turn Your List into a Strategic Asset – List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ...

Attend DMA2013 – Learn More Strategies for kick-starting Data-Driven Marketing

The big boys from LAKE B2B team is ready for the mega marketing summit of this year – DMA2013 Are ...