Turn Your List into a Strategic Asset – List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ...

Attend DMA2013 – Learn More Strategies for kick-starting Data-Driven Marketing

The big boys from LAKE B2B team is ready for the mega marketing summit of this year – DMA2013 Are ...

Build a Winning Email Marketing Strategy

It is a known fact that the best digital marketing channel that generates ROI is email marketing. Ho...

Market Research – All Questions Answered

How do you find your customers’ preferences, buying habits, traits,and needs? Do you know what...

How does Email Data Card help Email Marketers?

First, let’s uncover the term data card…. An email data card is an informative document ...

Marketing Solutions for B2B companies from LakeB2B

Industry Specific & Business Centric Marketing Solutions for B2B Businesses Most business are no...

Road Map to B2B Market Segmentation

Unlike B2C market segmentation, B2B segmentation requires a deeper analysis, and study. In this blog...