Recent Posts

Data automation – from piles of paper to lists of contacts

Data automation – from piles of paper to lists of contacts
Mike Connolly July 9, 2014
It’s not too long ago that bigger organizations had their entire database based on pieces of paper... Read More

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

Independence Day special: Lake B2B gives you 20% more reasons to Smile!
Mike Connolly July 4, 2014
This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ... Read More

Data is your core asset. Are you maintaining it with data cleansing?

Data is your core asset. Are you maintaining it with data cleansing?
Mike Connolly July 1, 2014
Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Simila... Read More

To those who want to use email appending – But can’t get started!

To those who want to use email appending – But can’t get started!
Mike Connolly June 26, 2014
Email appending has been in the industry for some time now, yet many businesses are skeptical on usi... Read More

7 questions to ask your email appending service provider

7 questions to ask your email appending service provider
Mike Connolly June 24, 2014
When you decide to give your business a relook, getting the best email appending service provider s... Read More

Canada Government to email marketers – Connect if you have consent

Canada Government to email marketers – Connect if you have consent
Mike Connolly June 19, 2014
We understand that email marketers will now have to bring in new strategies and learn [tweetable]new... Read More

Canada takes a tough stand on email marketing, introduces CASL

Canada takes a tough stand on email marketing, introduces CASL
Mike Connolly June 17, 2014
Just when businesses were getting comfortable with automated email marketing, automated social media... Read More

Email Marketing Gospel of Dos and Don’ts

Email Marketing Gospel of Dos and Don’ts
Mike Connolly May 21, 2014
With the increased use of social media, there is a myth that the use of Email marketing is reducing.... Read More

Email Marketing = High ROI – Think inside the box

Email Marketing = High ROI – Think inside the box
Mike Connolly May 9, 2014
With shrinking budgets, spaces and the massive audience size envisioned to be targeted by every busi... Read More