Recent Posts

Email Marketing = High ROI – Think inside the box

Email Marketing = High ROI – Think inside the box
Mike Connolly May 9, 2014
With shrinking budgets, spaces and the massive audience size envisioned to be targeted by every busi... Read More

Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing
Mike Connolly April 14, 2014
Predictive analytics – The most promising data technique in B2B marketing Digital presence has rev... Read More

From a business feature to a necessity – Journey of data mining applications

From a business feature to a necessity – Journey of data mining applications
Mike Connolly March 17, 2014
With evolving tools and data management systems, there is an enormous amount of information that get... Read More

Turn Your List into a Strategic Asset – List hygiene best practices

Turn Your List into a Strategic Asset – List hygiene best practices
Mike Connolly October 18, 2013
If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ... Read More

Attend DMA2013 – Learn More Strategies for kick-starting Data-Driven Marketing

Attend DMA2013 – Learn More Strategies for kick-starting Data-Driven Marketing
Mike Connolly October 4, 2013
The big boys from LAKE B2B team is ready for the mega marketing summit of this year – DMA2013 Are ... Read More

Build a Winning Email Marketing Strategy

Build a Winning Email Marketing Strategy
Mike Connolly October 2, 2013
It is a known fact that the best digital marketing channel that generates ROI is email marketing. Ho... Read More

Market Research – All Questions Answered

Market Research – All Questions Answered
Mike Connolly August 29, 2013
How do you find your customers’ preferences, buying habits, traits,and needs? Do you know what... Read More

How does Email Data Card help Email Marketers?

How does Email Data Card help Email Marketers?
Mike Connolly August 29, 2013
First, let’s uncover the term data card…. An email data card is an informative document ... Read More

Marketing Solutions for B2B companies from LakeB2B

Marketing Solutions for B2B companies from LakeB2B
Mike Connolly August 27, 2013
Industry Specific & Business Centric Marketing Solutions for B2B Businesses Most business are no... Read More