Latest in Data-Driven Marketing with Lake B2B at DMA 2014

Expand your reach, connect with the right target audience globally

 Armonk, NY October 21, 2014

Discover the latest in Data-Driven Marketing with Lake B2B at DMA 2014

Lake B2B is all geared up for the Global Data-Driven Marketing event DMA 2014 and invites marketers from across the globe to join us at booth #1601 B. A global event, that will not let you market alone.

Armonk, NY, October 21, 2014 – It’s that time of the year again, when marketers across the globe head towards one event – DMA 2014 and this time its San Diego from October 25th to 30th.  While the event is packed with over 150 sessions in six days, Lake B2B’s booth No. 1601 B will be buzzing with the maximum energy as it’s the year dedicated to Lake B2B’s forte – Data-Driven Marketing.

Praveen Rajagopal, VP Strategic Alliances, says, “Our team from Lake B2B is all geared up for this event which gives marketers a 360° view of the latest and most effective marketing trends and tactics. Be it social, mobile, search, retargeting, email, analytics, cutting-edge mail, creative – Lake B2B’s booth #1601 B will have everything to offer that can ignite customer engagement. This year we are even more excited as DMA is focusing specifically on Data-Driven Marketing, as it’s our domain.”

DMA is a yearly event which is the coming together of prominent names in the international B2B Marketing arena. It happens just when the budgets and plans are due for the following year. The attendees also get to hear from C-level executives who are presently shaping the industry.

Participating in DMA has a lot of advantages, especially for member companies like Lake B2B, says Praveen. He said, “A member company like Lake B2B is provided exclusive information on data security, data compliance, electronic marketing, and related subjects through resources and special programs.”

This year DMA is giving a greater exposure to the cutting edge with specialized pavilions dedicated to social, mobile, local and new business; generous space allotted to traditional direct response; leading-edge tracks and sessions; Town Square presentations and discussions; 1:1 Guru Sessions; and Ask-the-Experts Roundtables. These events ensure that a brand is constantly reinforced throughout the duration of the event.
DMA 2014 participation goes way beyond the conference and expo.  Praveen Rajagopal added, “As an exhibitor, a company is continuously exposed to marketers around the world in conference-related marketing collateral – marketers who have expressed an interest in the kinds of services and products provided. This happens only at DMA and no other events.”

Lake B2B has spent over a couple of decades in marketing. The organization specializes in data-driven marketing, which is considered a promising sector today. On offer are database solutions for reaching out to diverse target audiences.

Lake B2B will be at booth # 1601 B at DMA 2014, and all its representatives have expressed the deepest desire of having fruitful interactions. For those who have not signed up for the event yet, the official DMA 2014 website ( is open for registrations.

About Lake B2B

Established in 2008, Lake B2B has been at the forefront of data management services, list solutions, and customer data insights. We provide data-centric solutions to a wide range of B2B and B2C companies. Its focus over the years has been on improving the efficiency of marketing campaigns, driving more revenue, and increasing profitability of sales and marketing teams in organizations.

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