MEET THE CLIENT
Headquartered in Texas, the client is a leading service provider to the construction, oil & gas, and transportation sectors. The company has operations in 7+ countries with an annual turnover of over $ 90 Million.
The client had opted for a local email data provider to address their marketing woes. But the data bank furnished by the provider was dotted with umpteen non-updated email addresses, which led to many bounced emails.
“Most times, the decision maker we campaigned to happened to move on from their mentioned job roles. They changed job roles either within the organization or switched jobs by moving into an altogether new organization. This put us quite at crossroads,” said David, one of the Account Sales Managers at the organization…..