How LakeB2B Empowered a Leading University to Streamline Student Engagement & Enhance Junior Year Success

Executive Summary

A prestigious university in the Northeastern United States, recognized for academic excellence, was seeking ways to enhance student engagement, support academic progress, and improve career readiness among their undergraduate population across five key states: CT, NY, NJ, MA, and RI.

By leveraging a targeted database of 8,500 student contacts from LakeB2B, the university implemented a multi-faceted engagement program to improve academic outcomes and career readiness.

The Challenge: Navigating the ‘Junior Slump’

The third year of university is a critical juncture where students transition from general education to specialized major requirements and professional preparation. The university identified several hurdles:

• Engagement Gaps: Difficulty in connecting students with relevant internships and job placement opportunities.
• Curriculum Alignment: A need for direct feedback to ensure course offerings met the evolving needs of the workforce.
• Financial Literacy: Students approaching graduation required more intensive guidance on loan management and scholarship eligibility.

The Solution: Data-Driven Student Lifecycle Management

The university partnered with LakeB2B to access an accurate, segmented dataset of third-year undergraduate students across Connecticut, New York, New Jersey, Massachusetts, and Rhode Island. Using the targeted B2C Students Data, the university launched a comprehensive initiative focused on three core pillars:

1. Internship & Career Readiness

The university utilized the data to bridge the gap between academia and the workforce.

• Connected Juniors with internship opportunities that served as pipelines to full-time employment.
• Promoted Job Readiness Programs, including resume-building workshops and networking events tailored to students nearing graduation.

2. Proactive Academic Advising

To ensure no student fell behind, the institution used the data to:

• Track Academic Performance: Identified students requiring additional interventions or academic support.
• Recommend Electives: Suggested major-specific electives that aligned with students’ specific career goals for their upcoming senior year.

3. Financial Aid & Loan Counseling

Recognizing the importance of financial stability, the university:

Initiated student loan management sessions to prepare students for repayment strategies.

Targeted communications regarding new scholarship and grant opportunities available specifically to upperclassmen.

The campaign transformed the client’s database from a liability into a high-performing asset:

• Massive Scale Enrichment: Successfully processed and enriched over 716,000 total records across two primary databases.
• Strategic Pipeline Build: Identified 4,500+ verified decision-makers in a single targeted segment and delivered up to 18,000 new records for the 2026 calendar year.
• Optimized Deliverability: Drastically reduced bounce rates by remediating over 124,000 invalid email addresses.
• High-Value Intelligence: Provided a comprehensive view of the competitive landscape, including property counts and revenue tiers for target companies.

Results and Future Outlook

By utilizing targeted student data, the university successfully fostered a more supportive and professional environment for its undergraduate class.

“Partnering with LakeB2B transformed how we support our Junior class. By leveraging their precise data on 8,500 student contacts,, we were able to move beyond generic outreach and provide highly targeted communications.”

— Director of Student Success & Career Services

“The success of this B2C data project has also allowed us to begin marketing graduate programs to high-performing Juniors, encouraging them to continue their education and professional development within the same institution. “

— HOD, Graduate Programs

Conclusion

With LakeB2B’s verified, segmented student data, the university transformed its approach to student engagement and academic support. By reaching the right students with tailored resources, the university strengthened career readiness, improved participation in extracurricular activities, and enhanced overall student success.