Data Intelligencefor Nursing Marketin the US and Beyond

Transforming Outreach and Decision- Making with Actionable Data Insights for Pharmaceutical, Medical Device & Healthcare Technology Companies

Executive Summary

The nursing profession represents a critical gateway to healthcare decision-making and product adoption, with registered nurses (RNs) wielding significant influence over clinical protocols, procurement decisions, and patient care outcomes. With over 3.1 million registered nurses and 1.1 million licensed practical nurses actively employed across the United States, this
workforce forms the operational backbone of healthcare delivery spanning hospitals, long-term care facilities, home health agencies, and specialized treatment centers.

Yet reaching these essential healthcare professionals remains one of the most formidable challenges facing pharmaceutical manufacturers, medical device companies, healthcare technology providers, and recruiting firms. Traditional outreach methods yield disappointing results as databases decay, contact information becomes obsolete, and compliance
requirements intensify. This whitepaper demonstrates how precision-verified nursing contact data transforms market access, accelerates product adoption, and delivers measurable return on marketing investment.