Custom Specialty HCP Data for Targeted CME Programs Across the U.S.

A Middle East-based SAP services integrator partnered with LakeB2B to penetrate key enterprise accounts across the UAE and Saudi Arabia. Through an account-based campaign using highly personalized telemarketing supported by targeted email sequences, LakeB2B enabled the client to generate 70 sales-qualified leads and initiate enterprise-level conversations with technology buyers.

About The Client: This client is a regional SAP partner headquarters in Dubai with deep specialization in digital transformation projects for large manufacturing and retail organizations. With an enterprise sales model, they were seeking to influence key decision-makers in a small set of named accounts.

The Challenge Despite having a solid SAP service portfolio, the client faced a slowdown in new enterprise deals. Their internal team lacked the scale and localized knowledge to conduct meaningful outreach across their target list. Previous broad campaigns had failed to engage C-level contacts effectively.

LakeB2B Solution LakeB2B designed an account-based lead generation campaign focused on:

• 120 named enterprise accounts in UAE and KSA
• C-level personas including CIOs, CFOs, and Heads of IT Strategy
• Industry-specific messaging tied to transformation goals and SAP deployment challenges

Campaign Execution Telemarketing:

• Senior-level agents fluent in Arabic and English conducted personalized outreach.
• Scripts focused on business outcomes rather than technical specs, aligned with vertical needs.
• Calendar invitations were sent on behalf of the client’s sales leaders to interested prospects.

Email:

• Customized email follow-ups were sent post-call to reinforce key points and confirm appointments.
• Nurture emails shared relevant case studies and insights tied to industry pain points.

Outcomes & Results

• Accounts targeted: 120
• Decision-makers engaged: 220
• Meetings scheduled: 30 SQLs
• Estimated pipeline value: $1.3 million

Strategic Insights

• Focusing on a small number of high-value accounts improved personalization and ROI.
• Language and cultural fluency were key to credibility and deeper conversations.
• Vertical messaging increased relevance and reduced resistance in cold outreach.