Empowering Social Engagement at Scale with LakeB2B’s White Label Data Platform

Client Overview

The client is a fast-growing digital marketing and customer experience company focused on helping brands build stronger connections across social media platforms. Their scalable solutions support social media marketing, commerce, and customer care initiatives, with a clear focus on engaging decision-makers such as Chief Social Officers, Directors of Social, and Social Media Managers.

Business Challenge

As the company set out to grow its presence across Australia and New Zealand, it faced several key challenges:

• Reaching the right social media decision-makers at scale.
• Maintaining high data accuracy to ensure campaign effectiveness.
• Avoiding strain on internal teams by outsourcing data sourcing and enrichment.

LakeB2B’s Solution

LakeB2B implemented its White Label Data Platform—a robust, customizable solution designed to deliver enriched B2B data directly under the client’s brand.
Key Features Delivered:

• Tailored Audience Segments: Hyper-targeted data sets focusing on social and customer experience roles across mid-to-large enterprises in ANZ.
• Brandable Interface: A fully white-labeled platform aligned with the client’s brand and workflow.
• Real-Time Data Access: Instant availability of decision-maker insights for campaign execution and sales enablement.

Results

• Rapid Market Penetration: Expanded reach across ANZ with access to 12,000+ verified contacts in the first quarter.
• Optimized Lead Quality: 35% increase in MQL-to-SQL conversions, ensuring better-qualified leads.
• Faster Sales Cycles: 40% reduction in outreach-to-meeting booking time.
• High Campaign Engagement: Achieved a 42% open rate and 18% response rate—well above industry benchmarks.
• Operational Efficiency: Reduced internal data sourcing efforts by 60%, allowing teams to focus on strategic growth.

Conclusion

LakeB2B’s White Label Data Platform played a pivotal role in the client’s successful expansion into the ANZ region. By delivering real-time, targeted contact data at scale, the client was able to drive campaign performance, improve lead quality, and enhance operational efficiency—reinforcing the value of data-driven marketing for social-first organizations.