Solutions Catered to HQLs (Highly Qualified Leads)
When a lead fulfills a Service Level Agreement (SLA) between marketing and sales, they become your HQL. Meaning, they may have met – the ICP persona requirements, may have shown interest in your company, have answered some basic qualifying questions and expressed some interest in talking to your sales executives. For such leads, LakeB2B will provide two custom profiling questions or one profiling and one qualifying question. Once the qualification is done, the leads will receive two follow-up emails, one for the asset they have shown interest in and the other for a complementary asset.
Two-Touch Lead Nurturing Using BANT
Considering Budget, Authority, Needs, and Timeline, we will take your leads through two opt-in steps; each will ensure that the resulting leads are genuinely and deeply interested in your brand. Once done, the leads will then be passed through a dynamic nurture cadence. Here, they will receive two additional emails from your brand, thereby increasing brand visibility. On the whole, our two-way Lead Generation Strategy will ensure maximum lead engagement.